In the following Q&A, The Toy Association’s Anne McConnell, senior director of market research and data strategy, shares details on new research offered by the trade association about the collectibles space.
John W. Brady, a business consultant with Inveniam Capital Partners, breaks down what blockchain is and how it can be used to help aid those in the children’s products business.
Steve Pasierb, President of The Toy Association, shares an update on the association’s top priorities moving into 2019.
Leila Nosrati, a member of Women in Toys and head of Master Retail Advisors, shares her insight into starting your own successful business.
President of Design Edge Matt Nuccio discusses how the landscape is changing for toy inventors and the pros and cons of licensing vs. self-producing today.
ASTRA president Kimberly Mosley talks about the role of the newly formed ASTRA Innovation Council.
As we move into the most important time of the toy cycle, the fourth quarter selling season, there is anticipation about what type of holiday season it will be in terms of sales. Here’s publisher Bob Glaser’s thoughts on what type of season it may be.
The Toy Association has put together an in-depth report, Decoding STEM/STEAM, to explore the history and evolution of public perception about STEM/STEAM, tackle common misconceptions, address how to encourage kids to take more interest in science- and math-related subjects and careers, and suggest how toys and play can further STEM/STEAM learning.
When it comes to gifts for kids, you want your customers to think of your store first. You want new customers to discover you. Be at the top of your game this holiday season with a focus on these strategies from The American Specialty Toy Retailing Assocation (ASTRA):