Industry OutlookGuest Contributor

Industry Outlook
Decoding STEM/STEAM: The Role of Toys and Play in Building STEM/STEAM Skills

The Toy Association has put together an in-depth report, Decoding STEM/STEAM, to explore the history and evolution of public perception about STEM/STEAM, tackle common misconceptions, address how to encourage kids to take more interest in science- and math-related subjects and careers, and suggest how toys and play can further STEM/STEAM learning.

Industry Outlook
Get in the Game: Three Reminders for Independent Retailers This Holiday Season

When it comes to gifts for kids, you want your customers to think of your store first. You want new customers to discover you. Be at the top of your game this holiday season with a focus on these strategies from The American Specialty Toy Retailing Assocation (ASTRA):