Crazy Aaron's slime Charmers Toy Fair 25th
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Crazy Aaron’s Celebrates 25th Anniversary at Toy Fair

Crazy Aaron’s, the creator of the award-winning, U.S.-manufactured Thinking Putty and Land of Dough, continues to celebrate its 25th anniversary at the iconic Toy Fair in New York City on September 30th – October 3rd. The company, which reinvented putty play, has now revolutionized another childhood classic with Slime Charmers, a line of uniquely themed slimes with delightful scents and exceptional textures. The new Slime Charmers, along with Thinking Putty and Land of Dough, will be on display at booth 1965 during Toy Fair, held at the Jacob Javits Center in New York City. 

Plus-Plus Logo
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Plus-Plus to Showcase Innovative Toy Line at New York Toy Fair 2023

Plus-Plus, the pioneering brand known for its open-ended, creative puzzle kits that set play free with one simple shape, prepares for the return to the toy industry’s biggest event: New York Toy Fair, which kicks off on September 30th. The brand’s unique and versatile building system empowers children and adults alike to unleash their creativity. Featuring a single, simple shape, Plus-Plus pieces can be interconnected in a multitude of ways to create an endless array of designs. The complete line-up, including Toy of the Year (TOTY) finalist Puzzle by Number Map of USA, will be on display at booth #6127.

Spin Master Hall of Fame
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Three Founders of Spin Master Inducted Into Toy Association Hall of Fame

Spin Master’s three founders, Anton Rabie, Ronnen Harary and Ben Varadi are being inducted into the US Toy Association Hall of Fame at the end of September 2023, and will be the first founders of a Canadian company to receive this incredible honor. Fresh from graduating Western University, they first established their foothold in the toy manufacturing industry with a novel introduction called Earth Buddy. With $10,000 of their own money they made the item and with its initial success started a now almost 30-year history of producing hit toys including Bakugan, PAW Patrol and Hatchimals. The company now includes three creative centers spanning toys, entertainment and digital games and is one of the top 5 toy manufacturers globally.

Tagie Awards Logo 2023 Nominations Voting Winners
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Voting Now Open for the 2023 Toy & Game International Excellence (TAGIE) Awards

Finalists for the prestigious 2023 TAGIE Awards have been announced by People of Play (POP). The TAGIEs, now in its 16th year, honor the most innovative inventors, designers, suppliers, retailers, marketers and PR teams in the toy and game industry. Public voting starts Thursday, September 21 and ends on October 20, 2023. Visit the TAGIE Awards 2023 Finalist page to learn about the finalists and cast your vote. Winners in nine categories will receive their TAGIE Awards 2023 trophies on November 3, 2023, in front of a live audience of their peers at Joe’s Live Concert Venue.

Jazwares Winter Wonderland Toy Fair
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Jazwares Announces Winter Wonderland at New York Toy Fair

Jazwares, a leading global toy company, returns to the long-awaited New York Toy Fair with a sleigh ride full of this holiday season’s must-have toys, collectibles, costumes, and pet products across its vast portfolio of popular brands. Jazwares is in the Top Five toy manufacturers (Circana, July 2023) and holds the industry’s hottest toy licenses and owned IP including plush sensations Squishmallows and BumBumz.

Steiff Toy Fair
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Steiff Plush Animals Leave Hi-bear-nation and are Ready for Toy Fair 2023

From a Tiffany Bear Giveaway to an OktoBEARfest meet & greet with the brand’s new CEO, Steiff is ready to take on the holiday season with renewed excitement into the new year during this year’s North American International Toy Fair. “On the heels of a successful summer show season we couldn’t be happier to be back in New York at Toy Fair and to meet with our buyers, retailers and long- time industry friends in-person,” said Melissa Bullock, of Steiff North America. “With Steiff’s vast offerings of characters and price points, including our award-winning line of Soft Cuddly Friends plush under $50 we are ready to kick-off the holiday season with the new and beloved heirloom gifts that consumers have come to expect from the inventor of the Teddy bear for over a century.”

Fun in Motion Logo 281 Autism Network Shashibo Toy Fair
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Fun In Motion Toys Elevates Excitement at New York Toy Fair 2023

Experience a whirlwind of creativity and innovation as Fun In Motion Toys propels you to soaring heights at the highly-anticipated New York Toy Fair 2023, taking place from September 30 to October 3. Prepare for an exceptional showcase of ingenuity and entertainment as Fun In Motion Toys crafts an unforgettable experience at Toy Fair. At booth #1857, creativity and excitement converge, with surprises taking flight through mesmerizing aerial performances. Fun In Motion Toys is excited to unveil three highly anticipated licenses under the Shashibo brand which will be sure to surprise and delight kids and kidults alike and will be unveiled at their booth. They are eager to present THREE new products including TECTI, HyperTiles and Nockles emerging from visionary inventor partnerships, which underscore their dedication to immersive play through groundbreaking product lines.

Toy Fair Dallas
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Toy Fair Pavilion to Debut at January 2024 Temps at Dallas Total Home & Gift Market

Dallas Market Center, the leading B2B marketplace in the U.S. for gifts and home décor, and The Toy Association, the business trade association representing hundreds of companies involved in the toy, play and youth entertainment industry, have jointly announced the debut of the Toy Fair Pavilion during The Temps at Total Home & Gift Market, January 10-13, 2024. The market in January will be the largest winter presentation of temporary exhibits in more than twelve years and will feature more than 1000 booths across five distinct product neighborhoods. The Toy Fair Pavilion, located on the 12th floor of the World Trade Center, will feature exhibitors representing the most important brands in toys and youth entertainment, bringing a plethora of toys, puzzles, games, educational products, plush, art activities, dolls, action figures, licensed products, and more to buyers shopping the show. Youth merchandise is among one of the hottest categories in retail and represents more than $100 billion in global economic impact.

Douglas Farm Hen
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New Farm Animal Softs from Douglas to Debut at Toy Fair 2023

Seven new farm animal Softs are in the barn at Douglas Company! The soft toy maker and lifestyle gift creators are adding to their very popular Softs line. Softs are made from irresistibly soft fabrics and are floppy in style, making them extra huggable. Designed for ages 3 and up, Douglas’ newest Farm Animal cuties will be available in early January 2024. Douglas’ products are sold at specialty gift and toy stores in the USA and Canada.