Simplicity ESports Acquires PLAYlive Nation, Expanding Gaming Centers
Simplicity Esports and Gaming Company entered into a definitive agreement to acquire PLAYlive Nation in an all stock transaction. Founded in 2009, PLAYlive has a network of 44 franchised gaming centers across 11 states, serving more than 150,000 unique gamers annually. The PLAYlive Centers offer customers a specialized entertainment gaming experience within a social setting. Customers are provided the opportunity to play and compete across an array of gaming titles…
Nintendo Launches Marvel Ultimate Alliance 3 Game at Comic-Con
During San Diego Comic-Con, Nintendo focused exclusively on the Marvel Ultimate Alliance 3: The Black Order game, which launched on July 19 exclusively for the Nintendo Switch system.   “We are excited to give everyone a chance to play some of the newly announced games that will be launching later this year and check out what’s currently available on Nintendo Switch,” said Nick Chavez, Nintendo of America’s senior vice-president of sales and…
Gaming Retail
GameStop, R/GA Pilot New In-Store Experiences for Gamers
GameStop announced a strategic partnership with global innovation design firm, R/GA, to strengthen its focus on creating unique in-store experiences as part of its strategic move in re-affirming its place in the video gaming culture. The partnership with R/GA’s Austin and Chicago teams is part of GameStop’s broader business transformation strategy to evolve its efforts in cultivating innovative customer-centric opportunities to bring video game culture to life in every neighborhood.…