Licensing

The Cuphead Show Merch
Licensing News
‘The Cuphead Show’ Launches New Merch Inspired by the Video Game and Netflix Series

The global gaming phenomenon Cuphead is building upon its successful international presence with new and exciting products and partners tied to Netflix’s The Cuphead Show!, which debuted on February 18. Since launch, The Cuphead Show! has made the Top 10 Kids list in 90+ countries. Studio MDHR’s eight-time platinum-selling video game, Cuphead, has been a global sensation since its 2017 release and is continuing the momentum with new licensing partners across a wide range of product categories tied both to the new Netflix series and the classic video game, including publishing, apparel, home decor and novelties. Cuphead is represented for licensing and entertainment by King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters.

Boss Fight Studios Strawberry Shortcake WildBrain
Licensing News
Boss Fight Studio to Launch Action Figures for Classic Strawberry Shortcake Brand

Boss Fight Studio, creator of fan favorite action figures, has acquired the license to develop action figures based on WildBrain’s Classic Strawberry Shortcake character and her friends. The deal, brokered by FanGirl Consulting and Brand Management and WildBrain CPLG, is the latest addition to a diverse array of iconic brands for Boss Fight Studio.

Spin Master Batman DC Warner Brothers
Licensing News
Spin Master, DC and Warner Bros. Consumer Products Renew Licensing Agreement

Spin Master Corp. (TSX:TOY; www.spinmaster.com), a leading global children’s entertainment company, announced today that it has renewed its global licensing agreement with Warner Bros. Consumer Products (WBCP) and DC for the iconic Batman franchise and other DC Super Heroes. Spin Master first joined forces with WBCP in 2018 as the toy licensee for DC in the action figure, play set, role-play and vehicle categories for the period of 2019-2022 and has now extended the relationship for a four-year term beginning in 2023 through to 2026.

Company of Animals PupPod
Licensing News
Company of Animals CEO signs PupPod Licensing Agreement

PupPod and Company of Animals have signed a strategic licensing agreement to scale sales of PupPod’s flagship product, the PupPod Rocker & Feeder. The initial purchase commitment grows PupPod sales by 500% and expands distribution beyond the United States to the United Kingdom, Canada, and Australia. PupPod will focus on evolving their PupCloud software platform for multispecies gaming and bringing new products to market in this new deal with Company of Animals.

the noble collection
Licensing News
The Noble Collection Expands Roster with New Licenses and Products

The leader and creator of finely crafted treasures and Toyllectibles, The Noble Collection reveals their vast product line of popular products from entertainment properties including The Wizarding World, Avatar: The Last Airbender, Jurassic Park and E.T. the Extra Terrestrial in order to commemorate the 40th anniversary as well as additions to their BendyFigs line. Products will begin rolling out in January through the Holiday season.

Youtooz Cuphead Revealed
Licensing News
Youtooz Announces Cuphead Revealed Figure

Inspired by rubber hose animation styles used in cartoons during the 1930s, all of the franchise’s favorite characters and moments are now captured together with a limited edition 1 ft. Cuphead Revealed figure, in the latest collaboration between King Features and Youtooz. The company turning nostalgia and internet culture into amazing products that people love only made a limited run of 500 figures. The Youtooz Cuphead Revealed figure retails at $120 USD and is available for preorder on February 25th.

JAKKS Sonic
Licensing News
SEGA of America & Paramount Pictures Partner with JAKKS Pacific & Disguise for New Sonic the Hedgehog 2 Merch

JAKKS Pacific, Inc. (NASDAQ: JAKK) and Disguise, Inc. have announced a new line of toys and costumes launching in Spring 2022 in celebration of Paramount Pictures’ feature film, Sonic the Hedgehog 2. The new line of merchandise from JAKKS is set to include action figures, playsets, vehicles, plush toys and other collectibles just in time for the film’s international release. Disguise, the costume division of JAKKS Pacific, will also be designing and manufacturing costumes and accessories inspired by characters from Sonic the Hedgehog 2, which will be available to fans this Fall.