Intimissimi Uomo, a leading menswear brand focused on underwear, easywear, nightwear and beachwear within the Italian fashion collective, Calzedonia Group, has created a complete Spring/Summer 2022 collection inspired by King Features’ iconic characters, Popeye the Sailor Man and Olive Oyl.
Mattel (NASDAQ: MAT) announced that it has entered into a multi-year global licensing agreement with Universal Brand Development for DreamWorks Animation’s Trolls. The vibrant and joyful animated franchise — teeming with big hearts, hair-raising comedic adventures and award-winning music — Trolls has become one of the most recognized family entertainment brands in the world. Through the agreement, Mattel has the licensing rights to develop a full line of toys for the franchise, including dolls, vehicles, plush, games and more. The collection is expected to launch at retailers around the world in fall 2023. An all-new Trolls film hits theaters in November 2023.
EnchantedMob and PhatMojo have announced their agreement for the hugely-popular game, Poppy Playtime. Under the global deal, PhatMojo will serve EnchantedMob, Inc. as its master toy partner and will manage consumer products licensing for the rapidly-growing Poppy Playtime franchise. Toys and other products will be available this summer.
9 Story Brands and Retail Monster Ltd. are pleased to announce the expansion of the global licensing program for their new animated series Karma’s World from Karma’s World Entertainment and 9 Story Media Group. New partners in the UK include KIDdesigns (Consumer Electronics), Poetic Brands (Apparel, Outerwear and Swim), Cooneen by Design (Nightwear and Underwear), Roy Lowe & Sons Ltd. (Hosiery) and Egmont (Magazines, Colouring and Activity Books). The new UK partners join a growing list of licensees for Karma’s World which include Mattel (global toy), Scholastic (global publishing) and Universal Music Group (global music), as well as Isaac Morris Limited, Hybrid Apparel, Franco Manufacturing Co., Crayola and many others in North America which were announced in fall of 2021.
As part of its expanding true crime inspired games portfolio, Goliath is set to launch Casefile: Truth and Deception later this year. Named one of the Podcasts of the Decade by Spotify, Casefile is a true crime podcast which examines real crime cases from across the globe, exploring all the intricate details around solved and unsolved crimes. Receiving over 500 million downloads since its launch, the podcast has won five Apple ‘Best Of’ awards and continues to be popular across numerous platforms.
Jazwares, a global leader in toys and licensing, announced a multi-year, global master toy and collectible licensing agreement with World of Women (WoW), a non-fungible token (NFT) collective celebrating inclusivity and diversity through more than 10,000 pieces of digital art across its platform. Set to hit traditional and online retailers in 2023, Jazwares will have exclusive rights to design, manufacture, and market dolls, figures, doll accessories, plush, vehicle playsets, role play, costumes, and accessories inspired by the expansive WoW NFT universe.
Rovio Entertainment has teamed up again with Sonic Drive-In, the quick-service restaurant chain owned by Inspire Brands, to bring Angry Birds toys to their Wacky Pack kids meals, in a deal brokered by IMG. The partnership is part of a consumer products program celebrating the popular entertainment franchise’s first long format series Angry Birds: Summer Madness.
Major lifestyle and motoring brand Motul has announced a partnership with Sunrich Toys & Hobby, which designs and manufactures the highest-quality scale model cars for the global hobby market. Sunrich will produce and distribute a special range of model cars featuring the classic red and white Motul livery. The deal was brokered by WildBrain CPLG, Motul’s global licensing agent (excluding APAC).
Rainbow High, NPD’s #1 Fashion Doll and #1 Doll of 2021 and two-time Toy Association Doll of the Year nominee, is thrilled to announce that entrepreneur and television personality, Paris Hilton, will be joining the cast of Rainbow High for four unforgettable episodes. The first highly-anticipated episode will air March 25 on YouTube. Paris will be introduced in animated form, portraying herself as the Headmistress of Pacific Coast High, marking the start of a collaboration inspired by the creativity and fashion that fuel both Paris and Rainbow High.