Category: Licensing

Bioworld’s premiere lifestyle brand Dumbgood launched their new line of officially licensed apparel and accessories inspired by the Teletubbies! The four colorful loveable characters have been highly recognized in pop culture and are a nostalgic treasure. The latest streetwear collection is part of the brand’s recently announced collaboration with leading independent kids’ content company, WildBrain. The latest additions to the product line include a must-have Cow Print Hoodie, comfortable-to-wear Black & White Tie Dye Socks, a colorful ribbed Group Ringer White Tee, as well as matching Big Print Paint Spots Tee, and Paint Spots Shorts, which features the four Teletubbies and their iconic logo. The new accessories are also stylish with your choice of different hat options between the Color Block Strap Back Hat and the Fuzzy Cow Print Bucket Hat, which matches perfectly with the multipurpose Fuzzy Cow Print Mini Crossbody.

JAKKS Pacific, Inc is excited to announce new officially licensed toys inspired by The Super Mario Bros Movie are coming soon to retailers in North America, Asia-Pacific, Latin America, Europe, Middle East and Africa. JAKKS is excited to introduce Wave 2 of The Super Mario Bros. Movie 5” Figure Series (pictured above)! This collection showcases iconic characters Tanooki Mario, Kamek, Peach and Cat Mario. Each figure is crafted with premium details, lifelike acrylic eyes and boasts impressive articulation with 8-16 points of movement. Every character comes with its own movie-specific accessory! Each figure is sold separately at $19.99. Available at Target in the US and other retailers globally starting in July.

 Fred Rogers Productions has secured a sponsorship agreement for Daniel Tiger’s Neighborhood with Lovevery, the global childhood development brand supporting families with their subscription early learning program. The deal marks a first-of-its kind, digital-only sponsorship for the iconic children’s media organization trusted for its content geared toward inspiring a lifetime of learning. The collaboration will include custom-branded Lovevery pre-roll (video) that will precede the fan favorite series on PBS KIDS streaming platforms, including the pbskids.org video player and the free PBS KIDS Video app, as well as recognition on the PBS KIDS YouTube channel, beginning July 2023.

Bulldog Licensing, the leading licensing agency, which represents Sesame Street in the UK on behalf of non-profit organization Sesame Workshop, has announced the imminent arrival at retail of two new ranges to build on the brand’s significant presence across UK retail and which underline the enormous appeal of the brand to the fast-growing adult market. TruffleShuffle, a leading name in exclusive retro t-shirts, men’s, women’s and unisex clothing, cool gifts and accessories, and Pawprint Family, which supplies patches and pins of fan-favorite characters, have both announced new Sesame Street collections for adults.

Playview Brands, a leading toy company with a keen eye for the future of fun, is broadening its vision with an array of brands and licenses, including leading properties NERF, Minecraft, and the upcoming one-of-a-kind service, MyHeroMail. Playview has proudly selected ChizSix Marketing & Media as its Agency of Record (AOR) to ensure its ever-growing portfolio stays in the foreground.  Playview Brands has prided itself on giving children of all ages the pieces for limitless fun with their BUNKR Battlezones brand, which transforms NERF-play by allowing blaster fans to customize their very own battlefield, KI Puzzles, and Enigma Art Puzzles. Expanding their vision with new brands and licenses this year, Playview has tapped ChizSix to help unveil what’s coming next down the pipeline.

In an exciting collaboration, My Hero Academia, TOHO animation, Crunchyroll, the National Basketball Association (NBA), NBALAB, and HYPERFLY have joined forces to create a unique fashion collaboration that merges fans’ widespread devotion for anime and My Hero Academia with their passion for the NBA, resulting in a one-of-a-kind, must-have line of streetwear for fans.  Exclusive items from the collaboration will debut at NBA Con, held in Las Vegas from July 7-9, with the full range of merchandise launching later this fall.

Toy and game company Hasbro and luxury fashion label Anya Hindmarch are proud to collaborate on the launch of the highly anticipated Anya Hindmarch x Mr. Potato Head capsule collection. The eight-piece capsule collection of small leather goods spotlights the cross-generational pop culture icon, Mr. Potato Head in his classic Derby hat, mustache and bright red nose. The collection is available now at Anya Hindmarch, Net a Porter, Matches

Invisible Universe, an internet-first animation studio that has been referred to as the “Pixar of the internet,” announced that they have appointed Segal Licensing as their Licensing Agent in the U.S. and Canada. The appointment comes as the studio continues to experience huge demand for their social media-based animated franchises including Qai Qai, inspired by Serena Williams’ daughter’s doll; Clydeo, based on Jennifer Aniston’s dog; Squeaky & Roy, the long lost toys of Dixie and Charlie D’Amelio; Ember, the daughter of the underworld; and Lovie, a preschooler who quite literally wears her heart on her sleeve. With viewership for Invisible Universe’s portfolio of properties in the multi-millions, Segal Licensing will be tasked with partnering with the studio to broker deals that bring more points of engagement to fans of their franchises.

Toikido, the London-based creative studio with a mission to put “toy” into the heart of games, has created the EURO2024 mascot for the Union of European Football Associations (UFEA). The announcement of the new mascot was made with UFEA and Fanatics, UEFA Euro 2024 master licensee. During the build-up to the tournament, the mascot will encourage Generation Alphas [those born from 2010] to be more active and health-conscious through its #MakeMoves campaign. The life-size teddy bear mascot pays homage to the popular children’s toy said to have originated from Germany in the early 20th century. Over the next two weeks, children in UEFA’s Football in Schools program will contribute to a poll to name the mascot, which all stem from the German word for bear, “Bär”. These are Albärt, Bärnardo, Bärnheart, Bärtram, and Herzi von Bär. The mascot will be the subject of an extensive merchandise program.