Category: Licensing

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured its first wave of licensees in the US and Canada for Moose Toys’ mega hit and sell-out success, Magic Mixies. These partnerships build on the global success of Moose Toys’ core toy program for the property, which spans the Magic Mixies Magic Cauldron and Magic Mixies Magical Crystal Ball, alongside a growing line of Magic Mixies Mixlings collectibles. With an expanded content offering now featured across YouTube and Netflix, the raft of new partnerships offer fans of the franchise new ways to enjoy this innovative and magical brand.

Award-winning independent animation studio ZAG has signed a global licensing agreement with LankyBox—a high-energy YouTube channel with 1.5 billion views a month­ for a limited-edition crossover product collaboration with global hit Miraculous – Tales of Ladybug and Cat Noir. The announcement was made by Hyde Schram, Vice President, Global Partnerships, ZAG.

Mattel, Inc has entered into a sales and distribution agreement with Simon & Schuster, Inc. Under the agreement, Simon & Schuster will handle sales and distribution of the Mattel Press Imprint and the American Girl Publishing Imprint to the United States and Canada beginning July 1, 2023.  The Mattel Press imprint will complement content, support brand initiatives, and create new stories based on iconic Mattel franchises including Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, Monster High, Polly Pocket, Barney, and more. Releases sold and distributed by Simon & Schuster will include print books, audio books and eBooks. Select titles from Mattel Press and American Girl Publishing will also be available on Caribu, Mattel’s direct-to-consumer entertainment platform. 

Sony Pictures Consumer Products returns to Licensing Expo 2023 to celebrate an unparalleled roster of new content from classic and cherished IPs such as Ghostbusters and Gran Turismo, and new IPs with continually growing followings such as Cobra Kai, The Boys and Gen V. In celebration, the consumer product division will unveil fresh collaborations and product launches for its flagship portfolio of film, television, entertainment, and video gaming franchises; it will also gear up for a milestone 40th anniversary year for not one – but two – of its most iconic properties, Ghostbusters and The Karate Kid.

PlayMonster Group LLC, a leading international toy and game company, and Hasbro Inc., a toy and game company, have announced that PlayMonster will continue to support the Spirograph brand as part of their global growth strategy aimed at bringing the beloved spiral designing toy to even more aspiring artists worldwide. For decades, Spirograph has been an iconic toy captivating the attention of generations of children and adults alike, helping users to draw, design, and play in creative, engaging ways using its wheels, precision rings, and colored markers. This continuation of the brand’s licensing partnership with PlayMonster comes as a direct result of the company’s work to date, which has furthered the Spirograph name by expanding upon the brand’s long-standing reputation. The partnership will help ensure its continued legacy for years to come.

Global independent animation studio ZAG has signed with Wells Enterprises, the world’s largest family-owned and managed ice cream company for the first Miraculous water ice facebar in the U.S. The announcement was made by Lisa K. Foster, Senior Vice President, Licensing, North America, ZAG. For more than 100 years, Wells Enterprises has been producing high-quality, premium packaged frozen dairy desserts that bring joy to consumers around the U.S. Wells produces over 200 million gallons of ice cream and other frozen desserts each year for their popular brands–Blue Bunny, Halo Top, Bomb Pop and Blue Ribbon Classics.

Jazwares, one of the world’s fastest-growing toy companies, is squishing in all the fun at this year’s Licensing Expo Las Vegas with its sensational lifestyle property, Squishmallows. As the #1 plush property in the U.S. and second best-selling toy brand overall, the phenomenal popularity of Squishmallows has propelled world-class licensee collaborations across fashion, gaming, and lifestyle categories, adding to its illustrious portfolio of more than 65+ best-in-class licensing partners.