Licensing News

ZAG Partners with YouTube’s LankyBox for a Miraculous x LankyBox Collaboration

LankyBox Miraculous

Award-winning independent animation studio ZAG has signed a global licensing agreement with LankyBox—a high-energy YouTube channel with 1.5 billion views a month­ for a limited-edition crossover product collaboration with global hit Miraculous – Tales of Ladybug and Cat Noir. The announcement was made by Hyde Schram, Vice President, Global Partnerships, ZAG.


Miraculous – Tales of Ladybug and Cat Noir is now in its fifth season, scoring top ratings in more than 120 countries around the globe across multiple traditional media outlets and streaming platforms; and the animated blockbuster Miraculous: Ladybug & Cat Noir, The Movie, will launch on Netflix on July 28, 2023, and theatrically in select countries. The theatrical roll-out will commence in early July in France by SND and in Germany by StudioCanal, as well as in China, Belgium, Switzerland, Poland and the Eastern Europe region, Russia, Greece, Turkey, and Israël. With broad appeal across age demographics, Miraculous has become a digital planetary craze with over 35 billion views on YouTube (authorized and user-generated content) and the brand has generated over US$1 billion in retail sales.


LankyBox has exponentially grown into one of the largest channels in the youth gaming and entertainment space. Hosts Justin and Adam, along with their cast of animated characters including Boxy, Foxy, and Rocky, create fast-paced content for kids ages 4–12 as they play games such as Roblox, Minecraft, Friday Night Funkin, and many others! Roblox is also the home of the Miraculous RP: Ladybug & Cat Noir game which has captured the #1 spot in the branded games category and #1 in engagement, with over 550 million gameplays.


Kids will step into an alternate universe with the Miraculous x LankyBox crossover product collaboration, which will include plush, stylish apparel, and home décor. All products will feature characters from the LankyBox universe dressed as fan favorite characters from the Miraculous TV series, for example Ladybug and Foxy, and Cat Noir and Boxy. Alongside the plush options, the assortment will include t-shirts and a 2-in-1 blanket pillow for kids to stay comfy and cozy by snuggling up with Miraculous Ladybug and LankyBox friends. The padded character pillow with a storage space for the blanket allows for use in the home and on the go. Miraculous x LankyBox toys will launch in the second half of 2023.


“With the immersive world of LankyBox, Justin Kroma and Adam McArthur have created a pop culture phenomenon featuring original characters that has propelled viewership with over 25 billion lifetime views,” commented Schram. “Miraculous and LankyBox fans alike are going to clamour to collect these cool limited-edition products created by this unique partnership!”


“We are super excited to be partnering with Miraculous for this collaboration,” commented Justin & Adam. “We’re passionate about creating content that inspires and entertains our audience, and we know that the Miraculous brand embodies that same spirit. We can’t wait to bring our unique LankyBox twist to these amazing characters and share them with our incredible viewers.”


ZAG’s Consumer Products Division includes the licensing and merchandising, gaming, promotions, and toy groups, and focuses on developing products and experiences beyond the screen into brands that inspire the new generation to discover their true character.