Category: Licensing

Schylling Inc selects ChizSix Marketing & Media Corp as its agency of record to bring new products and innovations from industry-defining brands to life with the agency’s marketing and media services. ChizSix Marketing & Media will play an integral role in bringing Schylling and its iconic brands to consumers, media, and industry stakeholders. Home to iconic brands, such as NeeDoh, Big Wheel, LAVA, and more, Schylling’s new agency of record will support each brand with a specialized suite of services, uniquely designed for each brand’s story and product(s). 

Heathside Trading Ltd have concluded a license agreement with Paramount Global Consumer Products to become the authorized distributor of Eaglemoss Hero Collector’s die-cast Star Trek ships. The ships will be sold on a new website – MasterReplicas.com — and through selected retail partners launching in March 2023. The Hero Collector range of die-cast ships is one of the most successful and beloved products in the history of Star Trek The line launched in 2013 with the U.S.S. Enterprise NCC-1701-D and went on to include over 400 unique designs, featuring ships from all the Star Trek TV shows and movies. Eaglemoss produced the ships at a number of different scales between 1.5” and 12” (45mm and 300mm) long, including some special limited editions.

Poetic Brands, the specialist apparel licensee for adults, kids and babywear, and Brand Collective, known for its unique tech and lifestyle products, are delighted to announce they will be forming a collaboration to extend the potential leverage of both businesses. Being part of the PDS Multinational Group and already hugely successful as separate enterprises, the coming together of Poetic Brands and Brand Collective will see these two dynamic sister businesses making the most of each other’s skills and experience.

Pop-Culture aficionados are ecstatic to have an opportunity to add “grail” items to their collections thanks to Paragon FX Group. Dorothy’s ruby slippers and the 1966 Batman’s Bat-radio are two of the most recent museum quality items offered by the collective of artisans. Many screen used props are far outside the reach of most collectors, while the picture perfect recreations from Paragon FX Group are accessible for fans.

WowWee, a leading manufacturer of innovative consumer entertainment products, and global branded entertainment leader Hasbro, has announced their expanded partnership to bring more classic Hasbro Gaming products to the outdoor play space & unleash the ultimate soak with innovative new NERF Super Soaker products.

Atari — one of the world’s most iconic consumer brands and interactive entertainment producers — announced the acquisition of a dozen retro arcade games, including the 80s classics Berzerk and Frenzy. Atari will seek to expand digital and physical distribution of the classic titles, create new games based on the IP, and explore brand and merchandising collaborations.

Mob Entertainment has appointed Reemsborko as its agent for consumer products licensing in Europe and Australasia for Poppy Playtime, the smash hit episodic horror video game. The first chapter of Poppy Playtime was released in October 2021 and spawned an immediate and sustained wave of fandom via YouTube videos of gamers playing the game, due in no small part to one of the game’s main characters, Huggy Wuggy. 

BBC Studios Kids & Family, distributor and licensor for the hit animated series Bluey, announced renewals and new licensing deals across multiple consumer products categories in North America. Apparel and accessories partner Centric Brands, apparel partners The Bentex Group, Inc, Handcraft, and drinkware partner Zak! Designs, and holiday décor partner Kurt Adler have renewed their Bluey licensed programs with BBC Studios Kids & Family and will continue to roll out new lines. Following the renewal last year, costumes partner Disguise will now add an adult costumes line for this fall.

Following the success of the debut wig line launched in 2020, Smiffys and Manic Panic have come together once again to create a second collection of colorful wigs. The new line adds 14 fancy dress wigs to existing styles with new exciting colorways found in Manic Panic’s iconic hair dye selection including impactful vibrant colors and their iconic Creamtones pastels. Some of the new stylish wigs include Super Lizard, Vivid Rainbow, Pink Passion, Cleo Rose, Creamtone Dreams, Lavender Mist, Fairy Queen and Misty Rainbow. New styles have also been added to the range including Ombre Curl Girl, a full, tightly curled wig, and Ultra Vamp, a poker straight, extra-long look.