Category: Licensing

 BIP, the global IP licensing marketplace, has announced the launch of its innovative web-based marketplace, with Jazwares, a global leader in toys and licensing, and Metaverse gaming sensations Brookhaven, Jailbreak, and more have signed on to utilize BIP’s newly-formed global IP licensing marketplace. The BIP online ecosystem bridges the gap between licensors and licensees worldwide allowing for greater connectivity within the licensing industry with a deep focus on transparency. The BIP licensing hub features several tools aiding in the deal making process, including real-time tracking enabling all users to easily track deal memo progress, virtual chat room communication, and post-deal management services. Co-Founded by Ari Zebersky, BIP serves as an expansive centralized hub streamlining the licensing marketplace providing brands opportunities to field potential collaborations, expand territory, and provide a wider range of product categories.

It’s a Monopoly slam dunk! Hasbro, Inc, a global branded entertainment leader, and Panini America, the exclusive trading card partner of the NBA and NBPA announced a partnership to bring the NBA court to the iconic Monopoly board. In this new Monopoly Prizm: NBA Edition board game, players collect, trade, and compete with real Panini NBA Prizm trading cards and exclusive Monopoly parallels and inserts for NBA All-Star glory. The Monopoly Prizm: NBA Edition game will be available in North America for purchase at Target beginning April 16, 2023 and other major retailers beginning August 1, 2023.

The Woobles, the first learn-to-crochet company to leverage emerging ed-tech tools to successfully teach the art of crocheting to complete beginners, released its second licensed collaboration, PAC-MAN x The Woobles Collection, on Thursday. The news of the limited-edition kit drop was shared only with internal customers that had signed up for new product alerts and sparked an immediate buying frenzy, with full inventory selling through in just minutes.

Disguise, Inc, the costume division of leading toy and consumer products manufacturer JAKKS Pacific, Inc (NASDAQ:JAKK), has announced the costume rights to Afro Unicorn for North America and EMEA. Commencing in 2023, Disguise will design, market, manufacture and distribute costumes and costume accessories for Afro Unicorn, a conscious brand with a mission to uplift and celebrate women and children of color.   Afro Unicorn, created by April Showers, is designed…

Epic Games’ Fortnite and Metro Goldwyn Mayer (MGM) have announced the studio’s Creed franchise is making its’ Fortnite debut with a limited time integration starting March 1st. Championship boxer Adonis Creed is about to punch above his weight in one of the most popular online games ever created. The integration features a brand-new Outfit, in-game accessories, and a tournament in Fortnite inspired by the upcoming feature film Creed III opening in theaters and IMAX on March 3rd.

For Ronnie Anderson Jr, sharing his Anboran fairy tales with the world has been a magical, heroic journey. It is a journey that began when Anderson, a laboratory scientist, realized he could not find new, original, fairy tales featuring people of color to read to his three young daughters… so he decided to invent his own. Anderson’s books – starting with his self-published Five Amazing Fairytales anthology featuring positive portrayals of characters of color in original fairy tales designed to appeal to children like his own – proved to be a hit not only with his own daughters but also with other African American families as well as schools, libraries, and manufacturers such as trend-savvy apparel giant Mad Engine Global.

In KidZ, a South-Asian female-owned kids educational tech, consumer product, and multi-media company, is collaborating with the iconic children’s brand Sesame Street to introduce new activity boxes debuting this fall. The themed educational boxes, which could center around holidays or cooking, for example, will contain coloring and activity books, puzzles, games, recipe cards, and figurines. Children will be fully engaged with hands-on learning while exploring various cultures and traditions and practicing mindfulness activities.

Sky Castle Toys, in partnership with UK-based toy manufacturer and distributor Character Options, is collaborating with Marvel to introduce Spider-Man, Hulk and Captain America to its award-winning line of DoodleJamz squishy sensory drawing pads. DoodleJamz is a new line of squish n’ shape drawing pads from Sky Castle Toys that delivers a totally new take on doodling. Kids can move and shape the squishy beads over pictures that are inserted into the boards on backer cards, using either their finger or an easy-to-use stylist. The cards are removable – and customizable — delivering variety and hours of play. Known for their squishy texture and sensory fidget sensation, DoodleJamz drawing pads have become a popular “oddly satisfying sensation” on social media with close to 150M views on TikTok alone.

TheSoul Publishing, a global leader in content creation, is excited to announce its partnership with several top international licensing agencies, including J&M Brands, Caravanserai, and Rocket Licensing to develop programs across a number of its flagship brands, including Baby Zoo, 123 GO!, and 5-Minute Crafts. These European based agencies, leaders in their respective markets, will collaborate with TheSoul Publishing to expand the reach and impact of its popular content. With a focus on creating globally appealing content, TheSoul Publishing is committed to building relationships with agencies to develop global consumer products programs worldwide. These partnerships allow TheSoul, which has over 1.5 billion social media subscribers, to further extend the reach of its brands and characters by introducing new branded consumer products to international audiences.