Category: Licensing

A new collection of products from Donkey Hodie, the hit preschool puppet series, will be introduced nationwide this year. Fred Rogers Productions, the award-winning children’s educational media organization behind multiple Emmy-winning PBS KIDS series, and Licensing Street, licensing agent for the show, have partnered to secure deals with top brands in a variety of categories. The debut Donkey Hodie collection, which will include apparel from Komar and Mad Engine, as well as costumes from Rubies, is set to launch this fall.

Global kids and family entertainment major Toonz Media Group and Zoonicorn LLC have entered into a new partnership with United Smile, a boutique toy company, as the new worldwide master toy licensee for the global preschool property Zoonicorn. United Smile will develop and introduce a wide assortment of Zoonicorn toys, beginning with a debut range set to launch globally Spring 2024, timed to the brand’s growing momentum as the Zoonicorn television series continues to land on platforms worldwide. The upcoming new toy line from United Smile will include plush, feature plush, figurines and playsets, for children ages 2-5. The new products will be available through a global network of distributors.

#1 New York Times and USA Today bestselling author W Bruce Cameron has announced that he has inked a deal with licensed apparel maker Mad Engine Global to have his line of dog-lover branded apparel online and in major retailers. Cameron is the most successful author of dog-related fiction worldwide. He, with his wife, Cathryn Michon, is co-screenwriter of all three of the major motion pictures made from his books told from the point of view of very good dogs. The film of his book A Dog’s Purpose was a major international hit, reaching #1 status in many countries, including China.

JAKKS Pacific, Inc (NASDAQ: JAKK) is excited to reveal more from the line of toys coming to retail on Feb 26 for the highly anticipated new film from Illumination and Nintendo, The Super Mario Bros Movie, arriving in theaters April 7, 2023. Bring home the excitement of The Super Mario Bros Movie. with these officially licensed toys and plush from JAKKS Pacific, Inc. Fans of all ages will enjoy recreating moments from the movie with movie-inspired mini figures and playsets, 5” premium figures, 7” feature Bowser, pull back karts and plush.

Disguise, Inc, the costume division of leading toy and consumer products manufacturer, JAKKS Pacific, Inc (NASDAQ:JAKK) has announced their partnership renewal with Microsoft, making them the only costume partner for the world’s most popular and number one downloaded game, Minecraft. Disguise will retain worldwide rights to continue to design, market, manufacture and distribute Halloween costumes and Halloween costume accessories for the Minecraft brand commencing in 2023. In addition to the game being one of the most downloaded games of all time, it is also one of the most popular brands for costumes and dress up in the world. With an already full line of Minecraft that continues to grow year after year, Disguise has plans to grow the business even more internationally bringing additional styles and versions to retail all over the world.

MORI – the award-winning sustainable baby and toddler lifestyle brand – has launched a collaboration with the much-loved World of Peter Rabbit in a licensed deal executed by Penguin Ventures on behalf of brand owner and Beatrix Potter publisher, Frederick Warne & Co (now part of Penguin Random House). The charming keepsake collection of day and sleepwear, which is full of delightful fun and adventure for newborns up to 5 year olds, is now available and is sure to be adored by fans of Peter Rabbit, young and old!

After a major boost from the return of consumers to the high street in 2022, Rainbow Productions, the UK’s official supplier of licensed children’s characters for events, has announced plans to ramp up character appearances at retail venues throughout 2023. If you’ve spotted pre-school and early years family favorites such as Bing, The Gruffalo and the Octonauts at an in-store event, chances are it’s all thanks to Rainbow Productions. As well as generating brand visibility and increased customer engagement, retail tours directly boost average sales on character-related merchandise, in some cases by as much as 200%.

Maurizio Distefano Licensing, Italian agent for the hit pre-school shows Bluey, Masha and the Bear and Bing, has highlighted the growing success of all three titles on the leading Italian linear kids’ channel Rai YoYo, its on-demand service Rai Play, and numerous other platforms. In fact, Rai Yoyo has now increased Masha and The Bear’s presence to 11 episodes per day. The show also has a wide representation on many other platforms such as DeA Junior, Netflix, Prime Video and TIM Vision, while YouTube has just launched a new series of short videos in which the delightful Masha stars in never-before-seen stories.