Licensing News

Mad Engine Global Signs Merchandizing Deal with ‘ A Dog’s Purpose’ Author W Bruce Cameron

Mad Engine Global Bruce Cameron

#1 New York Times and USA Today bestselling author W Bruce Cameron has announced that he has inked a deal with licensed apparel maker Mad Engine Global to have his line of dog-lover branded apparel online and in major retailers. Cameron is the most successful author of dog-related fiction worldwide. He, with his wife, Cathryn Michon, is co-screenwriter of all three of the major motion pictures made from his books told from the point of view of very good dogs. The film of his book A Dog’s Purpose was a major international hit, reaching #1 status in many countries, including China.


Clothing from his line, ‘Purpose’ By W Bruce Cameron will be available online at Amazon, and then in major retailers such as Target, Kohl’s, Walmart and other retailers that also feature his books.


“I am so thrilled to partner with Mad Engine Global to bring the dog-loving vibe of my book brand to consumers who want to proclaim their love for furry family members,” said Cameron. “Partnering with the dog lovers at Mad Engine, the country’s leader in licensed apparel products, will further the idea that inspired me to write the books, namely, we don’t rescue them–they rescue us. Post Covid, 71% of households now have a dog, and I feel these apparel products are a celebration of the unconditional love dogs so freely give us. I also think the clothing can serve as a reminder for the whole family of the love and care we owe our best friends, our dogs.”


The Global Brand of PURPOSE By W. Bruce Cameron is represented by manager Sheri Rosenberg Kelton of SRK Entertainment, and Steve Younger of Myman Greenspan Fox Rosenberg Mobasser Younger & Light.