Category: Licensing

In a move to target a younger, more dynamic consumer with a passion for the latest style and trends, Konami Cross Media NY has kicked off an expansion into the fashion arena with their flagship property, Yu-Gi-Oh! Fresh and bold designs are headed to market with new partners including: BAIT, Bershka, Park Agencies and Tuned in Tokyo. In making the announcement, Jennifer Coleman, Vice President, Licensing and Marketing, Konami Cross Media NY, said: “Our new collaborations will result in strong niche product lines that will provide new avenues for the continued growth of Yu-Gi-Oh! in the highly in-demand and competitive fashion and apparel scene. We look forward to working with our new licensees and retail partners as we further solidify Yu-Gi-Oh!’s place in the pop culture zeitgeist.”

Popeye and Olive Oyl announce the retail launch of their capsule collection within the 2022 Fall/Winter Iceberg line, a second drop in the collection that was first revealed in Spring this year. A selection of items inspired by Popeye’s enduring strength and Olive Oyl’s uniquely confident personality were unveiled via an innovative Fashion Week marketing campaign from Wild Posting back Q1 2022 across Milan, New York, Berlin and Paris, and more looks are now set to debut in Milan this month through another splashy promotion.

KIDZ BOP, the #1 music brand for kids, has appointed Bulldog Licensing, one of the licensing industry’s leading agencies, as its official UK licensing agency, beginning at Brand Licensing Europe (BLE). KIDZ BOP is a global family music brand that records today’s biggest hits, sung by kids for kids, and currently records in five languages. Since launching in the US in 2001, KIDZ BOP has sold over 23 million albums and generated over 8 billion streams, and was also named Billboard Magazine’s “#1 Kid Artist” for eleven consecutive years. KIDZ BOP has 24 Top 10 debuts on the Billboard 200 Chart; only three artists in history—The Beatles, The Rolling Stones, and Barbra Streisand—have had more Top 10 albums.

The Insights Family – the global leader in kids, parents, and family market intelligence has launched its inaugural Licensing Report at Brand Licensing Europe. The report – in association with Licensing International – identifies some of the key trends that The Insights Family are seeing in its Kids Insights and Parents Insights data across the 22 markets which it serves. The report also includes expert commentary from industry professionals who share their opinions as to the opportunities and challenges that they see resulting from these trends.

Moose Games, the family gaming innovation division of the award-winning Moose Toys brand, announced the acquisition of the Worst-Case Scenario license from the game developer, Miami Beach game company, All Things Equal, as well as the licensor, Quirk Productions. Quirk oversees the licensing rights to Worst-Case Scenario and has entered a long-term licensing deal with Moose Toys for exclusive global rights to sell Worst-Case Scenario games, including the original game and a newly developed adults-only version, effective immediately.

ASPIRE, the dedicated Corporate & Lifestyle division of world-leading brand licensing agency WildBrain CPLG, has secured a deal with the Simba Dickie Group’s Smoby Toys for a master role-play toy range based on the established cleaning-technology brand Kärcher. Brokered by WildBrain CPLG’s German office on behalf of Alfred Kärcher SE & Co. KG, the partnership will see Smoby Toys create a role-play toy range based on the design of original indoor and outdoor Kärcher products.

Since the story’s publication 65 years ago, How the Grinch Stole Christmas! has become such a part of our holiday tradition that there isn’t much of a question as to whom the culprit is behind Dr. Seuss’s classic tale. The green and grouchy antagonist set on hijacking yuletide joy from his neighboring town of Who-ville has been at it for generations, from the pages of children’s books, illustrated on the small screen, and as a live-action character in films and onstage. Now, for the first time ever, the mean-spirited troublemaker is looking to encroach on Christmas in yet a different form—a timeless tabletop board game—where it’s up to you to foil his plan! CLUE: The Grinch puts players in the shoes of the beloved Whos to stop their annual celebration from being stolen by the “mean one,” and it’s available now from The Op!

Known for its innovative line of weighted sleep sacks and blankets for babies and toddlers, Dreamland Baby has announced its first-ever licensed collection with The World of Peter Rabbit during the 120th anniversary year of this iconic and much-loved children’s character. The collection has been launched under license from Penguin Ventures (the licensing team at Penguin Random House Children’s) on behalf of brand owner Frederick Warne & Co.

Award-winning global independent animation studio ZAG has appointed leading licensing agency WildBrain CPLG to represent its newest property, ZAG HEROEZ Ghostforce, across Germany, Austria, and Switzerland.  This original CGI action-comedy series for kids and families follows three junior high school students who form a secret team to defend their city from ghastly ghouls—and it is already taking Germany by storm!