Licensing

J Balvin Monopoly
Licensing News
Monopoly and Global Superstar J Balvin Create Colorful Music-Inspired Limited Edition Board Game

Welcome to J Balvin’s token Madness! For August 2022, Hasbro and J Balvin have teamed up to create Monopoly: J Balvin Limited Edition. Balvin, who is known for his colorful style and smiley face design which he incorporates into this one-of-a-kind board, becomes the first globally recognized Latin star with his own Monopoly game. Monopoly: J Balvin Limited Edition is now available for purchase (SRP $49.99) on shop.jbalvinmerch.com or Amazon.com.

Legally Blonde Game
Licensing News
PlaySide Studios and MGM Bring ‘Legally Blonde’ Game to Mobile Devices for its 21st Anniversary

Break away from the status quo and make a name for yourself in the legal world in Legally Blonde: The Game – live and available now across iOS and Android mobile devices globally. Blending captivating narrative, deep Match 3 puzzle mechanics and extensive character customization, Legally Blonde: The Game will have players experiencing all the legal intrigue, sassy one-liners and iconic fashion of this storied franchise. The game is also part of the Legally Blonde Turns 21 licensing celebration, a program celebrating the franchise’s pillars of empowerment, education, humor, and pink fashion.

Magna-Tiles Cocomelon
Licensing News
CreateOn Welcomes Cocomelon to Its Magna-Tiles Structures Toy Line

CoComelon fans have a new way to connect with the launch of three Magna-Tiles Structures from CreateOn this summer. The first to launch is Bedtime Songs, magnetic blocks that feature JJ, Bingo, Tom Tom and YoYo. Each set features imagery from and story-etic lyrics of two popular songs from CoComelon’s library of nursery rhymes.

McDonalds Miraculous ZAG
Licensing News
McDonalds Celebrates ‘Miraculous’ with a European Happy Meal Promotion, Featuring Sustainable Premiums

Award-winning global independent animation studio ZAG has signed a new agreement with McDonalds for a Miraculous Happy Meal Program that will span 40 European countries, including Spain, Italy, Germany, and Austria, and will feature a line of sustainable premiums. The announcement was made today by Julian Zag, EVP Global Operations and Head of ZAG Play.

MGA Daewon Armored Saurus
Licensing News
MGA to Develop, Produce and Distribute New Series Based on Daewon Media’s ‘Armored Saurus’ Series

MGA Entertainment (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, and Daewon Media, a South Korean cultural content company specializing in character and animation related media, announced that they have signed a multi-year, worldwide agreement for MGA to develop, produce, and distribute a new video series based on the hit series from Daewon, Armored Saurus, that mixes visual effects (VFX) and live action. In addition to distribution rights (outside of South Korea, Japan, and China), the deal includes toy and merchandising rights. The global launch of the newly re-imagined Armored Saurus brand, content, and MGA product is projected for 2024 in North America, Latin America, and Europe. 

Monsoon Digital
Licensing News
New Trading Platform Monsoon Digital Launches to the Public

Monsoon Digital, a new collectible trading platform and content producer of digital collectibles, cards and artwork, has officially launched its public beta. The first wave of items featured on the platform are digital trading cards that feature licensed artwork from Zombicide, the flagship tabletop game by CMON Limited, international publisher and designer of board games, tabletop games and graphic novels.