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Toys”R”Us Announces Geoffrey’s World Tour

Toys”R”Us, the world’s leading authority in toys, unveiled plans for Geoffrey’s World Tour, the brand’s first 360-degree global marketing campaign set to launch in June. The new campaign will follow beloved Toys”R”Us mascot Geoffrey the GiraffeTM as he embarks on a world tour beginning at the Toys”R”Us global flagship in the U.S.A., followed by planned visits and activations in London, Madrid, Saudi Arabia, South Africa, Dubai, and markets across greater China, Japan and southeast Asia.

Neopets Launching Official Neopian Cookbook in 2023

JumpStart, the parent company of Neopets, is launching their first Neopets cookbook inspired by the Neopian world. Neopets has partnered with Publisher Andrews McMeel to extend the magic of the nostalgic online game to kitchens around the world. Set to launch in Spring of 2023, the first Neopets cookbook will be available for purchase wherever books are sold worldwide.

Waboba Moon Ball Promotion Raises $16,815 for Ukraine Food Relief

For the month of April, Waboba allocated $5 from all Blue and Yellow Moon Ball purchases on its website, as well as Amazon.com, with all such proceeds devoted to supporting the World Central Kitchen, providing nourishing meals for people who had to flee Ukraine.

TheSoul Publishing Announces Retail Monster as U.S. Licensing Agent for 5-Minute Craft

The award-winning, global digital studio, TheSoul Publishing announces partnership with Retail Monster, the leading global brand extension company, to develop licensing and retail programs around its flagship franchise, 5-Minute Crafts.

9 Story Media Group and Karma’s World Entertainment Expand Licensing Program for ‘Karma’s World’

9 Story Media Group and Karma’s World Entertainment are pleased to announce the accelerated growth of their licensing program for the hit animated property Karma’s World. The exciting roster of new deals was secured by 9 Story Brands, 9 Story’s dedicated consumer products and brand management division. Kids and families across North America will soon be able to experience Karma’s World on new product extensions, including watches, backpacks, footwear, drinkware and more.

ZAG Signs TCC Global as Exclusive Loyalty Partner for Miraculous across EMEA

Award-winning global independent animation studio ZAG announced that is has signed an exclusive agreement with TCC Global as the exclusive loyalty partner for flagship brand Miraculous – Tales of Ladybug and Cat Noir for the EMEA region. The announcement was made by Julian Zag, EVP Global Operations and Head of Consumer Products, ZAG.

Superights Announced as Global Distributor for Momolu and Friends

Ferly, the Finnish animation, publishing, and licensing studio today announces international distribution company, Superights, will act as global distributor for preschool show, Momolu and Friends.

Sesame Workshop Introduces New Resources to Help Families Build Healthy Eating Habits Together

Sesame Workshop, the nonprofit behind Sesame Street, is launching new bilingual resources to help families of all economic backgrounds foster healthy eating habits and increase nutritional literacy ⁠— the ability to access and understand information about food and nutrition.

Hanna Andersson Launches Pokémon Collection for Kids & Adults

A new Pokémon collection is coming to Hanna Andersson. The premium children’s wear brand announced that it will launch a brand-new collection featuring the much-loved Pokémon brand that was a staple of many millennials’ childhoods and continues to be a favorite with kids today. The collection, which will feature the beloved Pokémon Pikachu and the iconic Poké Ball in popular Hanna Andersson silhouettes and styles, will be available starting this summer in kids and adult sizes.