PMI, a leading gaming-sector toy manufacturer and distributor, in an agreement with Supercell, makers of the highly popular Brawl Stars brand, and LINE FRIENDS, a global consumer products licensing partner for theBrawl Stars brand, will release a multi-territory, highly detailed Brawl Stars toy line that will include collectibles, action figures, plush, stampers and more.
YouTooz has announced that they are bringing one of gaming’s biggest IPs into their pantheon of products. Right on the heels of the launch of Five Nights at Freddy’s: Security Breach, comes a line of YouTooz for the four animatronics who started it all. Freddy, Foxy, Bonnie and Chica will retail for $29.99 each, and are expected to launch in retail later this year.
In celebration of the upcoming cinematic experience created by director Matt Reeves, the new “The Batman” lifestyle merchandise collection allows fans to channel Batman/Bruce Wayne and Catwoman/Selina Kyle like never before. WarnerMedia Global Brands and Experiences has revealed the largest collection of Batman film products in over a decade, with premier partners worldwide launching “The Batman” fashion, accessories, beauty products, toys and collectibles inspired by the highly anticipated film.
Just in time to celebrate the new year, Schylling Inc., an award-winning toy company known for standout brands LAVA® and NeeDoh®, is debuting their newly designed showroom at the Atlanta Gift Show this month. Starting this week, buyers, media, and industry professionals can visit the new Schylling showroom at the Atlanta Market to source a number of their timeless and classic toy and gift lines.
Academy Award-nominated French animation studio Xilam Animation has reached significant milestones in its global digital content strategy, including debuting on Samsung TV Plus and securing a second YouTube Diamond Play Button.
After carefully considering the impact of the Omicron variant on the industry’s ability to travel internationally and meet in person at this time, Kidscreen has come to a difficult decision. Kidscreen Summit 2022, which was set to take place as a live event in Miami from February 14 to 17, has now been rescheduled for July 18 to 21.
Oh honey! Douglas Company is all a-buzz with the two latest Lil Spring Pick-Ups coming in 2022. Bee-still my heart, these two cuties promise never to “bug” you, but only to hug you: say hello to Chive the Bee and Bert the Ladybug.
Jazwares, a global leader in toys and licensing, has announced that Jeremy Padawer joins the c-suite as Chief Brand Officer, effective immediately. Padawer is a toy industry veteran with deep expertise in brand development across multiple toy categories including collectibles, as well as an experienced executive in e-commerce and animated content. Padawer has been instrumental in Jazwares’ growth since joining the company in 2019 when Jazwares acquired Wicked Cool Toys. In this newly created role prioritizing brand and growth strategies, Padawer will be responsible for the company’s global brand building, design, marketing, and communications across all business units.
Far Out Toys has officially announced an open casting call for new talent to represent the Glo-Up Girls doll line in 2022. The announcement comes on the heels of a momentous year for the fashion doll line, which debuted in retail stores across the UK and on Target.com in the US in the Fall of 2021. The line is expanding in the US this year, starting with Target stores nationwide in February. Glo-Up Girls was also nominated for the highly-coveted Toy of the Year Award in the Dolls category.