Goliath Acquires Endless Games
Game publisher Goliath announced its acquisition of New Jersey-based Endless Games. This marks Goliath’s fourth acquisition in North America and 11th acquisition internationally in the last 7 years.
Mattel Secures Rights for Lightyear Toys
Mattel has secured the global licensing rights to create a toy line for Disney and Pixar’s upcoming animated film Lightyear, the origin story of Buzz Lightyear from the Toy Story franchise.
Disguise Secures Disney Costume License in EMEA
Costume manufacturer Disguise is expanding its licensing partnership with Disney throughout Europe, the Middle East, and Africa.
VP Racing Fuels Revs Up Hot Wheels Licensing Deal
VP Racing Fuels and Mattel have struck a licensing agreement for Hot Wheels diecast cars and trucks displaying the VP Racing brand name and logo.
Spin Master Launches Spin Master Ventures to Invest in Emerging Companies
Spin Master has established Spin Master Ventures, which aims to use strategic minority investments to accelerate growth in its three creative centers — toys, entertainment, and digital gaming.
Herschend Hires Former Jim Henson Company Exec
Sarah Maizes — a former executive at the Jim Henson Company — was named senior director of development and executive producer by Herschend Entertainment Studios (HES).
Mattel Receives Forest Stewardship Council Award
The Forest Stewardship Council (FSC) has recognized Mattel with a 2021 Leadership Award for its use of FSC-certified products. In 2020, Mattel achieved 97% recycled or FSC-certified content in the paper and wood fiber used in its products and packaging.
Wind Sun Sky Adapts Twilight Daycare as Digital Series
Roblox publisher Gamefam is partnering with Wind Sun Sky to adapt its game Twilight Daycare as a digital series.
LEGO and Target Debut Lifestyle Collection this Winter
The limited edition LEGO Collection x Target — an assortment of home goods, pet products, toys, apparel, accessories, and more — launches in December.