Licensing News

LEGO and Target Debut Lifestyle Collection this Winter

Target x LEGO

A new collection of LEGO-inspired gifts is coming to Target.

The retailer has expanded its partnership with the LEGO Group to offer the limited edition LEGO Collection x Target — an assortment of home goods, pet products, toys, apparel, accessories, and more, launching early December.

“Our guests love LEGO brick sets — in fact, Target is one of the leading destinations for families when shopping for the brand. As we approach the holiday season, we saw an opportunity to come together with one of our long-standing partners to create something truly special for our guests during a time of year when differentiation and value are paramount,” said Jill Sando, Target’s executive vice president and chief. “As our guests continue to reimagine what their holiday traditions look like, our hope is that this collection will encourage them to make new memories this season and celebrate what matters most, spending time with family and friends.”

Fans of the construction bricks and sets will find nearly 300 items ranging in price from $1.50 to $120, with most of the items for less than $30. Pieces from the collection include brick-inspired hooded sweatshirts, color blocked puffer jackets, and fanny packs, storage boxes, and tumblers designed with LEGO colors.

Apparel will range in sizes from XXS to 4X in women’s and small to 5XLT in men’s, with expanded adaptive and sensory-friendly offerings for kids and baby, like flat seams or hidden openings.

Products will be available in Target stores and on

“The LEGO brand is rare in its ability to equally excite all members of the family, and we expect that excitement to soar as we offer LEGO fans young and old the opportunity to experience our brand in an entirely new way through this partnership,” said Satwik Saraswati, design director at the LEGO Group. “Giving consumers a chance to curate and create looks as unique as their families through this collection, just as they would with LEGO bricks, is something we are proud to bring to Target guests this holiday season.”