Superights Inks New Deals for Will and Handico, Two Children’s Series About Disability
Both Superights series Will and Handico use a positive, dynamic, and informative approach to educate children about disabilities.
Britain’s Le Toy Van Debuts U.S. Website for Shopping and Shipping Stateside
At LeToyVan.com, American shoppers can now discover the toymaker’s inventory including the Dotty Tea Kettle, Red Bertie’s Tractor and London Bus.
WildBrain CPLG Paints Deal With the Metropolitan Museum of Art
The Metropolitan Museum of Art (The Met) has tapped licensing agent Wildbrain CPLG to exclusively represent its brand across EMEA.
Crazy Aaron’s Named Official Toy Bank Sponsor for 2020
A portion of sales from a “special edition” orange putty by Crazy Aaron’s and inspired by the Toy Bank’s signature color will benefit the Toy Foundation.
PlayMonster Invites Kids to Build to Battle in an Epic New Mission with the Launch of Snap Ships
Snap Ships invite kids to build, battle and display an array of spacecrafts, merging two play patterns for boys — action-play and construction.
Genius Brands International Announces Agreement to Create Stan Lee Universe
In a new joint venture with Stan Lee’s POW! Entertainment, Genius Brands will create Stan Lee Universe, based on over 100 original Stan Lee creations.
Peppa Pig Gets Ready for Adventure in a New Partnership with Regatta Great Outdoors
Regatta’s new collection of Peppa Pig outerwear and accessories for children is set to launch across the UK and Europe in Spring/Summer 2021.
YuMe Toys Taps Canspan BMG to Spread the News
Canspan’s role in its partnership with YuMe comprises public relations, influencer marketing, and advising on marketing communication strategy for various products hitting store shelves in 2020.
Spin Master Names Heather Oster as Vice President, Global Franchise Development
Former Universal Pictures, Disney Pixar, and Dreamworks executive Heather Oster will oversee franchise strategy for Spin Master’s brands.