Canspan BMG Inc., an industry-leading full-service marketing agency, announces a new partnership with YuMe Toys, an award-winning global toy brand, to support their upcoming summer and fall launches.
YuMe is joining Canspan’s robust roster of clients in the toys and games space. Canspan’s role comprises public relations, influencer marketing, and advising on marketing communication strategy for various products hitting store shelves in 2020.
“YuMe is a company that is making waves throughout the toy industry with its high-quality products based on some of the hottest properties out there,” said Jamie Berman, President of Canspan BMG. “As we enter this new partnership with YuMe, we’re ecstatic to be working with an award-winning company with a passion for creating on-trend products and capturing the magic of the properties they are based on.”
YuMe Toys is an award-winning global toy brand recognized for an innovative, market-led approach. Since its founding in 2017, YuMe’s plush toys and collectibles have gained strong momentum globally. YuMe’s research-led capabilities are driven by Maxx Group’s 20 years of experience in promotional merchandise, with unparalleled expertise in thoughtful product design and development, manufacturing, and retail marketing activities. The YuMe line features Warner Bros. Consumer Products’ most popular properties including JK Rowling’s Wizarding World™/Harry Potter™ & Fantastic Beasts™ franchise, DC Universe, Scooby-Doo, Looney Tunes, Tom & Jerry and the studio’s most iconic horror movie titles.
“With key lines launching this year, it is important for us to work with partners that understand the geek culture space and what makes us and our products unique within it. The Canspan team has demonstrated a passion for the properties our products are based on,” said, Michael Kwan, CEO, Maxx Marketing. “Finding the right partners is paramount to the success of any brand, and with Canspan’s proven track record of high-quality PR results, we know we know we are in good hands.”
This new partnership comes on the heels of rapid growth for the international agency. Canspan has recently engaged with several new clients including Cepia, LLC., WowWee’s Brite Brush and Outright Games.