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Former Gap, Apple Marketing Executive Grace Wong Joins Hanna Andersson as CBO

Leading premium children’s apparel brand, Hanna Andersson, announced that Grace Wong, a former marketing executive for Apple’s Beats by Dr. Dre and the Gap, has joined the company as Chief Brand Officer. Wong will oversee the brand marketing strategy, grounded in its deep heritage and core values including quality, sustainability, and unparalleled comfort. Reporting to CEO Aimée Lapic, Grace Wong brings over 20 years of strategic brand building experience to Hanna Andersson’s marketing team. In her new role leading brand marketing, she will develop strategies that scale the brand and the business. Wong will lead creative development of all brand and product assets producing impactful storytelling across the brand’s ecosystem from strategic ideation to content creation for key initiatives in support of the brand vision.

Licensing International Global Study 2023 2024 finalists award excellence hall of fame

Licensing International Announces 2024 Hall of Fame Inductees

Licensing International, the leading trade association for the global brand licensing industry, has announced the 2024 Hall of Fame inductees. The Hall of Fame and Rising Star Awards honor executives’ legacies, bodies of work, and unique contributions to the global brand licensing community. This year’s inductees are Joseph Kaminkow, Chief Innovation Officer, Pixie Dust at Aristocrat; Maca Rotter, President & CEO at La Panadería Licensing & Marketing; and Stu Seltzer, President at The Seltzer Licensing Group.

CruchyRoll 2024 Ani-May Celebration Kicks Off with International Anime Fun for Fans Across Retail, Digital, and Streaming

Crunchyroll, the ultimate destination for anime fans globally, is launching the second annual Ani-May celebration with new activations across retail, digital, and streaming. This includes new and exclusive anime merchandise and activations at Hot Topic in the United States, Riachuelo in Brazil, and exclusive retail activations in EMEA among many others.

Licensing, Sales and Marketing Industry Expert Robert Marick, Launches M²G: Marick Management Group, Inc

Veteran licensing executive Robert Marick, announced that he has launched M²G: Marick Management Group, which will focus on delivering outside-the-box product expansion strategies for global brands looking to scale their IP in unique and creative ways. Marick, who most recently served as the head of MGM Consumer Products, will lead a team that specializes in infusing product innovation and creativity into every aspect of their work, particularly in strategy and business planning, brand management, entertainment licensing, marketing and sales, and product category development. For those interested in learning more about the new consultancy, Robert Marick will be available at Licensing Show in Las Vegas from May 21st to May 23rd.

Kraft Heinz and Iscream Unveil, Delectable Plush Collection, Inspired by Iconic Food Brands Launching at IT’SUGAR

Iscream, a cherished lifestyle brand celebrated for its vibrant and imaginative products, is thrilled to unveil a dynamic new collaboration with The Kraft Heinz Company, launching at IT’SUGAR. Together, they introduce a captivating range of plush items inspired by childhood favorite foods from iconic Kraft Heinz brands, including KRAFT Mac & Cheese, Jet-Puffed, and Oscar Mayer. Available in April, these creations promise to enchant both young and old, infusing everyday life with a delightful touch of whimsy.

Hidden Pigeon Company Names Kristofer Updike SVP, Creative

Hidden Pigeon Company (HPC), the dynamic new multiplatform kids and family content company that is furthering the reach of award-winning author/illustrator Mo Willems’s beloved character brands, has named Kristofer Updike, a veteran children’s entertainment executive with deep expertise in development and production, content creation, and more, Senior Vice President, Creative. Updike reports directly to CEO Karen K. Miller.

Toy Industry Says Goodbye to Dick “Mr. Buddy-L” Keats

Respected toy industry legend Dick Keats, also known by his moniker Mr. Buddy-L, was recently announced to have passed away, aged 97. A Former Navy Seal and graduate of Brown University, Dick began worked at his father’s toy company BUDDY-L Toys right out of college. Since then, his effect on toys and licensing could not be understated.

WHP Global Signs Exclusive Partnership with WHSmith for Toys”R”Us Shop-in-Shops in the UK

WHP Global (“WHP”), parent company of Toys”R”Us, signed a long-term license agreement with leading global retailer WHSmith as the exclusive shop-in-shop partner for Toys”R”Us in the United Kingdom. Under the terms of the agreement, WHSmith will have the exclusive license for Toys”R”Us shop-in-shops in their High street stores, including opening 30 new shops this Summer.

Brand & Lifestyle Licensing Awards (B&LLAs) 2024 Announces Winners

Hosted by Cally Beaton, the Brand & Lifestyle Licensing Awards 2024 was attended by some 400 retailers, licensees and brand owners who shared in the joy as the worthy winners made their way to the stage to collect their trophies. Before the awards, revered fashion designer Jeff Banks – who described himself as a ‘humble tailor’ – captivated the audience with the story of how he turned his brand into a household name. The grand finale of the B&LLAs 2024 winners ceremony was the Brand Ambassador Award, which was presented to Louise French, svp of business development and operations at Beanstalk, for her continued contribution to this dynamic sector.