Twister Air
Hasbro Announces Spin on Classic Twister with New Augmented Reality Twister Air Game
Twist in the air, like you just don’t care! Hasbro, Inc (NASDAQ: HAS), a global leader in play, has announced a brand-new version of Twister will be available for pre-order on Amazon starting now at most major retailers August 1. Twister Air is a new app-enabled game that takes the classic Twister gameplay fans know and love from the mat to the screen using augmented reality… no mat required.  …
Disguise Universal
Licensing News
Disguise Announces Multi-Year Partnership Extension with Universal Products & Experience to Create Products for US AND LATAM Across Multiple Franchises

Disguise, Inc, the leading costume division of toy and consumer products manufacturer, JAKKS Pacific, Inc (NASDAQ:JAKK), has announced a partnership extension in the U.S. and expansion into Latin America (LATAM) to design, market, manufacture and distribute costumes, costume accessories, inflatables, adaptive costumes and trunk-or-treat kits for Universal Products & Experiences (UP&E) characters and franchises commencing in 2023. 

Plantoys Beeja May
PlanToys and Beeja May Joined Forces to Help Families Shift from Linear to Circular Economies

PlanToys, the global leader in sustainable toy manufacturing, announced a partnership with Toronto based startup Beeja May to have them as the preferred partner of the manufacturer to buy and sell second-hand toys throughout Canada. With this partnership, Beeja May will ensure continued life for PlayToys’ items that children no longer play with. Beeja May and PlanToys will be creating a network of parents and retailers across the country to get pre-loved and outgrown toys on the Beeja May marketplace so that families can shop quality second-hand to not only save money during this economic recession but also help save the planet of unnecessary waste. This initiative is part of PlanToys’ greater mission of creating a global circular economy of toys that was kicked off in 2022 with the PlayCycle initiative.

Fun in Motion Logo 281 Autism Network Shashibo
Laura Tommervik Joins Fun in Motion Toys as Director of Marketing
Industry veteran Laura Tommervik has joined Fun In Motion Toys in the new post of Director of Marketing, it was announced  by Kevin Daniels, Founding President. Her distinguished career in the industry spans 25 years in Marketing and Brand leadership with such leading firms as Hasbro (Wizards of the Coast), Toysmith and Humongous Entertainment.   “Laura’s wide range of creative expertise is a perfect fit for our growing company as…
Falcon's Beyond Falcon’s Creative Philippines, Inc
News You're Hired
Simon Philips Joins Global Entertainment Powerhouse Falcon’s Beyond as President
Falcon’s Beyond, a leading fully integrated global entertainment development company specializing in intellectual property (IP) creation and expansion, has named Simon Philips, an accomplished entertainment industry executive, as President, a newly created position for the company. Philips, whose visionary approach to brand building has helped shape the strategic direction of some of the world’s most iconic franchises – including Disney, Pixar, Star Wars, Marvel, CoComelon, Pokémon, Teenage Mutant Ninja Turtles…
Cat Kid University Games
Licensing News
University Games Collars Cat Kid License from MerryMakers
University Games has announced a new licensing deal negotiated by MerryMakers, Inc for Dav Pilkey’s Cat Kid Comic Club, and an extension of the company’s license for the popular Dog Man property.   Craig Hendrickson, SVP Product Development at University Games, said, “Cat Kid Comic Club is a rapidly rising star property and it’s our pleasure to add to our working relationship with Dav Pilkey and MerryMakers to deliver Cat…
WiT Women in Toys
Women in Toys, Licensing & Entertainment Elects Cristina Liquori as Treasurer
Women in Toys, Licensing & Entertainment (WiT), a global nonprofit organization and the industry’s preeminent voice for the advancement of women, is pleased to announce the appointment of Cristina Liquori to its board of directors as Treasurer for a three-year term, which began on January 1, 2023.   As Treasurer, Cristina will guide and oversee management of WiT’s financial affairs. Her contributions will help the organization drive impactful opportunities that…
clue instagram
Events News
Clue Comes to the Real World on Instagram and with Immersive Event
Who, where, and with what? Clue’s famous “rule of three” goes digiTal with a social media experience for fans unlike anything seen before! To celebrate the recent launch of the reimagined Clue board game, Hasbro, Inc, a global branded entertainment leader, launcHed a month-long Clue murder mystery series on Instagram. This game of Clue takes place completely on Instagram and needs you – the crime-solving sleuth – on the case…
Afro Unicorn Logo Disguise
Licensing News
Disguise Announces Multi-Year Costume Rights to Black, Woman-Owned, Afro Unicorn
Disguise, Inc, the costume division of leading toy and consumer products manufacturer JAKKS Pacific, Inc (NASDAQ:JAKK), has announced the costume rights to Afro Unicorn for North America and EMEA. Commencing in 2023, Disguise will design, market, manufacture and distribute costumes and costume accessories for Afro Unicorn, a conscious brand with a mission to uplift and celebrate women and children of color.   Afro Unicorn, created by April Showers, is designed…