In November, Harry Potter fans began the final chapter of the beloved saga. Harry Potter and the Deathly Hallows—Part 1 marked the first part of the final installment in the film franchise, following Harry, Ron, and Hermione as they set out on their mission to track down and destroy Horcruxes, the secret to Voldemort’s immortality and destruction. The story concludes when Part 2 hits theaters on July 15, 2011.
But the final films don’t signal the end of Harry Potter licensing. Warner Bros. Consumer Products (WBCP) has established Harry Potter as an evergreen property that will continue to be supported through other initiatives, including The Wizarding World of Harry Potter at Universal Orlando Resort and Harry Potter: The Exhibition, a touring exhibit of costumes and props from the films.
To capture the magic of the final two films, WBCP teamed up with both new and ongoing licensees. There will be general branded product, as well as Deathly Hallows-specific items, such as BioWorld Merchandising’s Undesirable No. 1 T-shirt. Additional global licensees include Tomy, Panini, DeAgostini, Hasbro, Artbox Entertainment, Gentle Giant, Giant Merchandising, Jibbitz, Hallmark, Andrews McMeel Publishing, and Tonner Doll.
Even though July marks the end of the Harry Potter saga, there will still be many ways for fans to experience the magic.
BioWorld Merchandising, Inc.:
BioWorld is producing film-specific products, such as the Undesirable No. 1 T-shirt.
Hot Topic stores across the U.S. and Canada opened dedicated Harry Potter boutiques featuring all-new product, with certain exclusive items available online at HotTopic.com.
For the release of Harry Potter and the Deathly Hallows, LEGO created an array of construction sets from the world of Harry Potter.
Longtime Harry Potter licensee Mattel is producing the Harry Potter Wizard Chess Set and Scene It? Harry Potter 2nd Edition DVD Game.
The Noble Collection:
The Noble Collection offers wands, cheese sets, and high-end sculpts inspired by the world of Harry Potter.
Rubie’s Costume Co.:
Rubie’s extends its Harry Potter license with a variety of costumes and costume accessories to make any kid or adult look like they belong at Hogwarts.