aNb Media News, March 11, 2010

Material Girl Creates Line for Macy’s with Iconix

Iconix Brand Group, Inc., and Madonna have announced the formation of MG Icon LLC, a joint venture to be owned 50 percent by Iconix and 50 percent by an entity controlled by Madonna and Guy Oseary, according to a statement released by Iconix. MG Icon will develop and explore global business initiatives including the creation and acquisition of brands.

MG Icon has entered into an exclusive licensing and service agreement with Madonna for the use of Madonna’s name and personality in connection with apparel, footwear, and other products. Madonna has agreed to provide creative services in connection with the development and promotion of the venture’s brands and opportunities, according to an Iconix statement.

The venture’s first direct-to-retail agreement is with Macy’s for the Material Girl collection. The newly created junior’s line, expected to range from $12-$40, will launch exclusively in approximately 200 Macy’s stores and online at in August for the back-to-school season. The line is expected to grow in 2011 into additional Macy’s locations and will also branch into the lifestyle and beauty sectors including fragrance.

Mattel Creates Line of Mad Men Barbie

Mattel, Inc., Lionsgate, and AMC announced the launch of four Barbie Collector Mad Men dolls available to consumers in July. Designed by Barbie designer Robert Best, the Mad Men Barbie doll line features key players from the Sterling Cooper Advertising Agency. There is creative director and leading man Don Draper; his wife Betty Draper; Sterling Cooper partner Roger Sterling; and bombshell office manager Joan Holloway.

Gracefully molded of Silkstone, a material that resembles the look and weight of porcelain, each doll is stylized in iconic costumes from the series. Don Draper wears his classic, polished red-lined suit and comes accessorized with a hat, overcoat, and brief case. Betty Draper’s classic look is captured with unparalleled detail, from her faux pearl necklace to her pumps. Joan Holloway looks chic in a purple skirt suit and perfectly styled coif with her staple accessory- a pen necklace. Roger Sterling is looking dapper in his monogrammed shirt. The dolls will be available for a suggested retail price of $74.95 on, and other select retailers.

Dependable Solutions Celebrates Anniversary

Dependable Solutions announced that it is celebrating its fifth anniversary in 2010. The company recently hired Alex Papke for the Belgrade, Serbia office as senior client support representative. He will manage current relationships in Europe, provide support to new implementations in North America, and assist in the development of the company’s licensing management software.