Breaking News: Friedman to Leave Mattel, Stockton Appointed COO

Mattel, Inc., just announced the appointment of Bryan Stockton, Mattel’s president of International, to the new position of chief operating officer (COO), effective immediately. Mattel says this action further aligns the company’s senior leadership team with the company’s global strategic initiative to be the largest, most profitable, and fastest growing toy company. Stockton will report to Robert A. Eckert, chairman and CEO of Mattel, as will Mattel’s finance, legal and human resources functions.

The company also announced that Neil Friedman, president of Mattel Brands, will be leaving the company in March 2011.

As COO, Stockton will have responsibility for day-to-day operations of the company, which include overseeing the design, development, marketing, and sale of all Mattel toy brands globally, as well as licensed entertainment properties; the Mattel digital network; and other operating functions including operations and corporate responsibility.

“Bryan has an impressive track record at Mattel and I want to congratulate him on his new responsibilities,” said Robert A. Eckert, chairman and CEO of Mattel, in a statement. “I also would like to thank Neil for his many years of service to Mattel and in particular for his contributions to the company’s strong performance in recent years. Neil has been recognized by the toy industry in many ways over the years, including inductions into both the Toy Industry and the Licensing halls of fame. Neil has spent more than 35 years ensuring play is magical for children, building strong relationships in business, and paving the way for the next generation of Mattel leadership.”