News

Navigating Social Media: Part 2

In the August issue of Toys & Family Entertainment we offered a ton of tips on getting started in the social media world. In case you missed it, here is a link to that article:

Now, presented in alphabetical order, are some helpful websites to build and track your social media outreach:

alexa.com

Ranking and tracking information for websites.

bitly.com

Shorten, share, and track your links. Use it to post links on Facebook and Twitter. It’s the tracking option that sets it apart from tinyurl.com listed below.

hootsuite.com

Sign into this social media dashboard to follow numerous accounts at one time, which you customize.

klout.com

Do you remember when Ed Koch was mayor of New York City? He would ask the press, “How’m I doin’?” Well, Klout answers this question of your social mention efforts. Sign in to get a score and an assessment of your social media reach. For example, @ToysRUs ranks as a 58, @Walmart ranks as a 69, @KimKardashian is a 91, @JustinBieber is a 99.

listorious.com

Listorious conducts Twitter searches on the web. Find anyone by topic, region, or profession. Look for experts and even conduct interviews over Listorious. Use it to take advantage of those who have already conducted research in your field.

namechk.com

Check if your desired user name is available across countless social media networks. Using just one name will (obviously) brand your message with consistency.

paper.li

Paper.li says it is a content curation service. It allows anyone to publish newspapers based on topics they like and share it with readers/followers daily. For example, there is The #LicensingShow Daily, which posts news from aNbMedia.com as well as from competitors giving anyone interested in the licensing industry a wealth of knowledge daily. The information also gets tweeted.

tweetadder.com

Add more followers instantly with this automated twitter management software.

twellow.com

It’s like yellow pages for Twitter. Use their search box to find people by category.

socialmention.com

Type in a word and see the type of mentions it is receiving on social media along with sets of statistics.

tinyurl.com

Shortens a long URL into a tiny URL, as the simple name of the web address says. Use it to post links on Facebook and Twitter.

Comments are closed.