Navigating Social Media: Part 2

In the August issue of Toys & Family Entertainment we offered a ton of tips on getting started in the social media world. In case you missed it, here is a link to that article:

Now, presented in alphabetical order, are some helpful websites to build and track your social media outreach:

Ranking and tracking information for websites.

Shorten, share, and track your links. Use it to post links on Facebook and Twitter. It’s the tracking option that sets it apart from listed below.

Sign into this social media dashboard to follow numerous accounts at one time, which you customize.

Do you remember when Ed Koch was mayor of New York City? He would ask the press, “How’m I doin’?” Well, Klout answers this question of your social mention efforts. Sign in to get a score and an assessment of your social media reach. For example, @ToysRUs ranks as a 58, @Walmart ranks as a 69, @KimKardashian is a 91, @JustinBieber is a 99.

Listorious conducts Twitter searches on the web. Find anyone by topic, region, or profession. Look for experts and even conduct interviews over Listorious. Use it to take advantage of those who have already conducted research in your field.

Check if your desired user name is available across countless social media networks. Using just one name will (obviously) brand your message with consistency. says it is a content curation service. It allows anyone to publish newspapers based on topics they like and share it with readers/followers daily. For example, there is The #LicensingShow Daily, which posts news from as well as from competitors giving anyone interested in the licensing industry a wealth of knowledge daily. The information also gets tweeted.

Add more followers instantly with this automated twitter management software.

It’s like yellow pages for Twitter. Use their search box to find people by category.

Type in a word and see the type of mentions it is receiving on social media along with sets of statistics.

Shortens a long URL into a tiny URL, as the simple name of the web address says. Use it to post links on Facebook and Twitter.

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