WBCP Introduces Batman Classic Licensing Program
Warner Bros. Consumer Products (WBCP) officially launched the Batman Classic Television Series licensing program, inspired by the 1960s Batman television show, last week at an event co-hosted with licensee Junk Food Clothing at the comic store Meltdown Comics in Hollywood.
On display during the event was the lineup from Junk Food, which includes a range of men’s and women’s T-shirts featuring live-action imagery and inspired graphics from the TV series. Also shown during the event was Mattel’s 2013 San Diego Comic-Con exclusive—a six-inch figure Batusi Batman. Mattel also showcased its lineup of the never-before-seen six-inch figure of The Joker, along with the six-inch figure assortment of Batman, Robin, The Riddler, The Penguin, Surfing Batman, and a collector’s Batman classic TV series Batmobile, as well as the Mattel vintage-styled Batman Ken and Catwoman Barbie.
Other partners showcasing product at the event included Rubie’s Costume Co., Mezco, CSS Industries, New Era, and Mead.
Warner Bros.’ DC Entertainment unveiled art for its all-new digital comic book series Batman ’66 launching this summer. Inspired by the classic TV series, the digital comic book features many fan-favorite characters. It is also expected to be available for sale in monthly print issues.
Celebrities who walked the “black carpet” for the event included Adam West, who played Batman in the classic television series, along with musician Chris Daughtry, 90210’s Rumer Willis, The Neighbors’ Tim Jo, The Walking Dead’s Steven Yeun, Arrow’s Colin Donnell, The Twilight Saga’s BooBoo Stewart, The Office’s Melora Hardin, Haven’s Kate Kelton, Glee’s Josh Sussman.
Atlantyca Appoints Euro Lizenzen for Geronimo Stilton
Atlantyca Entertainment has appointed Munich-based licensing agency Euro Lizenzen as its new German licensing agent for the Geronimo Stilton brand. Euro Lizenzen will oversee all licensing and retail activities for the Geronimo Stilton classic, animated, and Kingdom of Fantasy brands throughout Germany, Austria, and Switzerland.
Euro Lizenzen will seek licensing and merchandising opportunities within all key product categories within the territories to include toys, games, apparel, and more.