aNb Media News, January 23, 2014

Trending on App Accessories for Kids is showcasing what’s trending in each specific product category. Today it’s APP ACCESSORIES FOR KIDS. This trending list is determined by consumers. It’s the number of page views for that item in the previous 30 days and is updated every 24 hours.

Black + Decker Modernizes Brand Identity

Black + Decker introduced a new global brand identity for its consumer-branded power tools, outdoor power equipment, and home products. Lippincott, a global brand strategy and design consultancy, worked extensively with Black + Decker employees, customers, end-users, and other key stakeholders to research the 100-year-old Black + Decker brand essence, which they described as “Powering People.” Black + Decker will launch a new logo, products, and marketing campaigns to modernize the brand.

Beanstalk is Black + Decker’s exclusive licensing agency and has been managing the licensing program globally since 2010. There are currently 24 global licensees covering a range of products including home appliances, garden tools, and home storage.