Authentic Brands Acquires Tretorn
Authentic Brands Group (ABG) purchased Tretorn, the Sweden-based, affordable-luxury brand from PUMA. Tretorn joins ABG’s Sports & Lifestyle roster that includes Spyder, Prince, and Tapout.
ABG says it will execute a seamless transition with Tretorn’s existing management team, Tretorn Sweden who now assumes the role of master licensee in Europe and Scandinavia and will continue to be the global developer and supplier of rubber-based footwear.
ABG will implement a licensing strategy for the brand. Emphasis will be on footwear, outerwear, and tennis equipment for North America and Asia, which have been identified as key growth markets. ABG is in advanced discussions with a strategic licensing partner for North America to be announced soon. Retail distribution will remain in current channels including specialty, sporting goods, and department stores.
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