aNb Media News, September 3, 2015

Build-A-Bear Updates Mall of America Location

Build-A-Bear Workshop, Inc., opened a new store model this week at Mall of America in Bloomington, Minn. Part of a company-wide brand refresh, the reformatted store, located on the first level in the north wing, officially reopened its doors after a multi-month renovation.

New elements include:

• New logo, store set-up, and color palette

• Updated storefront, featuring Build-A-Bear’s distinctive signature teddy bear silhouette

• Seven-foot tall Build-A-Bear stuffer prominently placed in the store’s center

• New “Inspiration Wall” displaying different trends and fashions tied to pop culture, giving shoppers creative ideas

The Build-A-Bear Workshop store at Mall of America is the third location to open with the new design. A total of 11 stores are planned in the format by the end of the year. The company expects to value-engineer components of the store as it moves from prototype to a standardized model in order to systematically update existing locations and open new doors over the next few years.

In addition, Build-A-Bear has launched an updated, mobile-optimized website, a YouTube channel, and mobile apps. Build-A-Bear will celebrate its 20th anniversary in 2017.

What’s New in Star Wars on TTPM

TTPM is showcasing the newest items for the Star Wars brand. will offer all the latest items to celebrate Force Friday, which kicks off at 12:01am Friday September 4. For the latest in Toys, Tots, Pets, and More as well as what’s trending, visit