Real Deal

Disguise Signs LEGO, Shopkins for Costumes

Disguise, Inc., the Halloween costume division of Jakks Pacific, announced that it has secured a licensing agreement with The LEGO Group for children’s Halloween costumes, roleplay, and accessories based on LEGO characters. The multi-year, multi-category agreement grants Disguise rights to distribute its LEGO-licensed products across channels in North America, Europe, Korea, and China. The LEGO costumes from Disguise are scheduled to be available at retail in fall 2016.

In a separate announcement, Disguise says it has secured a licensing agreement with Moose Toys to bring Shopkins to life in costume and dress-up form. The multi-year, multi-category agreement grants Disguise the rights to distribute Shopkins-licensed products across channels in North America. The deal was brokered by The Licensing Shop, Inc., which represents Shopkins. The line is expected to be available at retail in fall 2016.

New Licensees for Little Charmers

Little CharmersCorus Entertainment’s Nelvana announced the addition of numerous licensing partners for the Little Charmers series. The newly signed partners include Stoneridge Cycle, Ltd. (bicycles, scooters, skateboards, inline skates, and protective gear in Canada), The Tin Box Company (decorative tin and tin storage), Pamson Pacific Enterprises (outdoor seasonal toys), Primary Colors Corporation (cookies, fruit snacks, and stationery items), Jacmel Jewelry (jewelry), and MediBadge, Inc., (stickers and sticker sets within the medical and financial institution channels). Spin Master is the master toy licensee. Launching at mass retail this past summer, the toy range includes mini figurines, plush, dolls, and roleplay for kids ages 2–5.

Little Charmers is produced by Nelvana and Spin Master and airs on Nick Jr.

M&M’s Blue Character Dispenser for HalloweenM&M's Blue Character Dispenser

CandyRific is launching a dispenser in the shape of M&M’s Blue Character wearing a skeleton costume. The M&M’s Brand Collectible Halloween Dispenser is a numbered, limited production featuring M&M’s Blue Character. The dispenser includes 1.05 oz. of M&M’s brand milk chocolate candies. According to Mars, M&M’s brand is one of the top-five most purchased candy brands for Halloween.

Daisy Rock Guitars, in Deal

Daisy Rock Girl Guitars announced a deal to offer a back-to-school line with TF Publishing. The line will consist of notebooks, posters, and calendars and can be found at RJM Licensing brokered the deal on behalf of Daisy Rock Girl Guitars.