aNb Media News, October 29, 2015

Babies “R” Us Celebrates Baby’s First Holiday Season

Babies “R” Us is launching a program to help parents celebrate baby’s first holiday season with a series of events at Babies “R” Us stores around the country. On select Saturdays in November, beginning at 11am, families are invited to take part in activities such as storytime, photo opportunities, giveaways, raffles, make-and-take oh-so-cute Ugly Christmas Sweaters, and more, all while mingling with other parents from their local area. Additionally, event participants will receive an exclusive Baby’s First Christmas Gift Guide.

Families are encouraged to share photos from the event on social media using #BRUChristmas. Additionally, Babies “R” Us is inviting parents to join an upcoming Baby’s First Christmas Twitter Party led by @MomStart on Thursday, November 5 at 2pm EST. Participants are encouraged to ask questions about the best gifts for their little ones, receive advice from baby product experts, and share insights and tips for the holidays using #BRUChristmas.

The Passing of Robert Postal

Licensing pioneer Robert Postal passed away on September 28 at his home in New York City. He was 75. Postal was co-founder of CopCorp Licensing and executive vice-president of Knockout Licensing.

Prior to co-founding CopCorp Licensing with his wife Carole Postal in 1997, he served as CEO and vice chairman of Apparel America, Inc. Postal’s charitable work over the years included helping the fledgling Museum of Comic and Cartoon Art get off the ground and ongoing support as a long-time donor for K.I.D.S./Fashion Delivers. Donations in his honor can be made via the K.I.D.S./Fashion Delivers website:

Green Toys Selects Blue Chip Marketing

Green Toys has selected Blue Chip Marketing Worldwide as its marketing agency of record. Blue Chip will collaborate to grow the Green Toys brand by increasing awareness of their products through brand marketing counsel and creative activation with consumers and key retailers.

Green Toys manufactures its toys from 100 percent recycled products in the U.S. The company is committed to raising awareness about sustainability.

Updated Address for LIMA

LIMA announced that effective today, the organization has moved to suite 6410. (The previous suite number was 4019.)LIMA’s street address and phone number remain the same:

350 Fifth Avenue, (NEW) Suite No. 6410
New York, NY 10118
(212) 244-1944

What’s New on TTPM

Here are some of the newest toys reviewed on TTPM. For the latest in Toys, Tots, Pets, and More as well as what’s trending, visit