aNb Media News, February 11, 2016

TOMY, PlayFusion in Toys-to-Life Deal

TOMY International, Inc., and PlayFusion Ltd. announced the signing of a global licensing agreement, naming TOMY as master toy licensee for PlayFusion’s next-generation fantasy roleplaying game. The new game and toy line are set to launch in 2017.

“PlayFusion has pioneered the future of ‘Toys to Life’ and we’re thrilled to partner with them to deliver breakthrough original IP. We believe our partnership is uniquely positioned to become the leading game, toy, and technology platform for this hyper-growth category over the next three to five years,” said Masayuki Nagatake, president of TOMY International. “We look forward to bringing their vision to life through revolutionary toys and thereby deeply engaging gamers on an entirely unique level.”

WIT Nominees Announced

Women in Toys, Licensing and Entertainment (WIT) will honor a dozen women business leaders, its founders, and more than 50 finalists at the 12th Annual Wonder Women Awards Gala, Celebrating 25 Years of Women in Toys. The event takes place Sunday night, February 14, at the Grand Hyatt in New York City. Here are the nominees.

See the new DC Super Hero Girls Toys on TTPM

TTPM is showcasing the toys for DC Super Hero Girls. It was just announced that the line will launch exclusively at Target. For the latest in Toys, Tots, Pets, and More as well as what’s trending, visit