Easter Spending up Significantly This Year
The National Retail Federation (NRF) says that Americans anticipate spending more than ever on Easter this year. According to the NRF’s annual Easter Spending Survey conducted by Prosper Insights and Analytics, Easter spending is expected to reach $17.3 billion. Those celebrating plan to spend an average of $146 per person, according to the survey. NRF says that’s the highest level in the 13 years the survey has been conducted and up significantly over last year’s $140.62 per person and $16.4 billion total.
According to the survey, consumers will spend $5.5 billion on food, $3 billion on clothing, $2.7 billion on gifts, $2.4 billion on candy, and $1.2 billion on flowers.
The NRF says that 58.4 percent of consumers will head to discount stores, 41.4 percent will go to department stores, and 24.7 percent will shop at local small businesses. According to the survey, 21.4 percent will shop online, up from 18.8 percent last year. Among smartphone owners, 22.8 percent will research products on their devices while 14.9 percent will use their phones to make a purchase.
Consumers celebrate Easter, which is this Sunday, in a number of different ways. The survey showed that:
- 57.8 percent will visit family and friends
- 55.6 percent will cook a holiday meal
- 51.3 percent will go to church
- 15.6 percent will go to a restaurant
- 31.4 percent of consumers plan an Easter egg hunt and 13.9 percent will open gifts for kids
The NRF survey of 7,264 consumers was conducted March 1–8 and has a margin of error of plus or minus 1.2 percentage points.
Coyne Named AOR for Yvolution
Coyne Public Relations announced that it is now the agency of record for Yvolution USA, Inc., an active lifestyle company that makes wheeled products. Effective immediately, Coyne will provide public relations strategy for the brand and its ride-ons.
Coyne is tasked with elevating awareness around the Yvolution brand by leveraging its acceptance into the U.S. market and highlighting its 2016 lineup of new, wheeled products. Key areas the agency will oversee include U.S. market strategy, traditional media outreach, strategic media relations, seasonal brand activations, creation of press materials, and influencer campaigns.
Yvolution has launched new products in more than 50 countries worldwide. It entered the U.S. in 2009.