Klutz to Launch Klutz Jr. in 2017
Klutz announced plans to launch Klutz Jr., a book and craft kit product line for kids ages 4 and up, in 2017. Klutz Jr. will launch with four kits in January with four more planned for fall 2017. Four kits are planned per year thereafter. Klutz will also celebrate its 40th anniversary in 2017. Its current product line is for ages 8 and up. Klutz Jr. is developmentally appropriate for preschoolers, ages 4 and up. Each Klutz Jr. kit features a carry handle, a full-color idea book for inspiration, and content and components to get started right away. The launch list of products includes My Clay Critters, My Egg Carton Animals, My Twinkly Tiaras, and My Hand Art.
Stephen Joseph Selects Blue Frog Communications as AOR
Blue Frog Communications, a public relations and marketing agency, specializing in parenting, kids, and baby brands announced that it has been selected as the agency of record for Stephen Joseph, Inc. Blue Frog will handle all of Stephen Joseph’s public relations efforts, including media relations, blogger and influencer programs, and celebrity seeding, to garner more brand visibility and drive online sales.
Stephen Joseph makes kids’ backpacks, feeding sets, nap mats, magnetic play boards, and more.