Amazon’s New Physical Store is Selling Only Four-Star Rated Product
Amazon 4-star, a new physical store where everything for sale is rated four stars or more, is a top seller, or is new/trending on Amazon.com, opened its doors on Spring Street in New York City’s SoHo neighborhood yesterday.
Amazon 4-star’s selection is a direct reflection of what its customers are shopping for and how they’re rating product. The current assortment highlights popular categories on Amazon including devices, consumer electronics, kitchen, home, toys and games, and books.
Today, the average rating of all the products in Amazon 4-star is 4.4 stars, and collectively, the products in store have earned more than 1.8 million five-star customer reviews.
The store features a Most-Wished-For collection of products that are most added to Amazon Wish Lists; Trending Around NYC, hot products that NYC-area customers are buying on Amazon; Frequently Bought Together; and Amazon Exclusives. These features, along with customer review cards with quotes from actual customer reviews, are made to aid the in-store shopping experience.
Customers will find products such as the card game Codenames (4.8 stars, with more than 2,000 customer reviews), which 88 percent of reviewers rated five stars, and a Lodge 3.5-Inch Cast Iron Mini Skillet (4.4 stars, with more than 10,900 customer reviews), which 76 percent of reviewers rated five stars.
Amazon 4-star shoppers can also find Amazon devices such as the Echo Spot (4.5 stars, with more than 5,600 customer reviews), and the Fire TV Stick (4.4 stars, with more than 197,000 customer reviews). Customers can test-drive dozens of Amazon devices and smart home accessories that work with Alexa, and shop a curated selection of speakers, fitness tech, and other highly rated consumer electronics.
Prime members pay the Amazon.com price in store. Digital price tags alongside every product show the Prime price and list price, as well as Prime member savings, average star rating, and the total number of reviews a product has received. Customers who aren’t already Prime members can sign up for a free 30-day trial and instantly receive the Amazon.com price in store.
Michaels Launches New Kids Microsite
The Michaels Companies, Inc. (NASDAQ: announced the launch of MichaelsKids.com, a rebranding of its in-store kids presentation and an expanded assortment in store and online of creative toys and activities. MichaelsKids will offer activity ideas, project inspiration and handy tools to make the shopping experience easy for parents.
To celebrate, Michaels will a host a kickoff event at locations nationwide on October 6, featuring a family-friendly scavenger hunt, toy giveaways and pumpkin-decorating demonstrations. Customers will also enjoy a coupon good for 20 percent off their entire purchase, free Kids Club passes, and special savings on MichaelsKids.com. Michaels will continue to offer popular weekly activities for kids and families, including Make Break and Kids Club programs, programs in which more than one million kids have already participated this year.
In addition to thousands of online exclusives on MichaelsKids.com, visitors will be able to explore Michaels comprehensive in-store assortment, including top brands such as Crayola, LEGO, Play-doh, Nerf, Barbie, Hot Wheels, and Orb. MichaelsKids.com offers activity kits, art, kids’ crafts, S.T.E.A.M and building toys, teacher and school supplies, games and puzzles, featuring a more focused shopping experience with features like “Shop by Age.”
New Global Partners Ready for Call of Duty: Black Ops 4 Release
In celebration of the upcoming launch of Call of Duty: Black Ops 4 in October 12, Activision Blizzard Consumer Products Group (ABCPG) announced new global partnerships with McFarlane Toys, and BAIT, among others.
Partnerships and product highlights include McFarlane Toys’ Call of Duty action figurines; 10-year anniversary Call of Duty: Black Ops Zombies Origins collectible statues from Treyarch Studios; a BAIT: Call of Duty capsule collection, featuring Call of Duty: Black Ops 4 Zombies limited-edition t-shirts; Primark-exclusive apparel (including T-shirts, sweatshirts, joggers, underwear, sleepwear, loungewear, socks, hats, gloves, scarves, and slippers); and a collaboration with the UK streetwear brand Hype (including T-Shirts, hoodies, jackets, joggers, bags, headwear, lanyards, and scarves.