aNb Media News, December 11, 2018

TRU Canada, Addo Play Enter Multi-Year Supply Deal

Toys “R” Us Canada announced a strategic multi-year exclusive supply agreement with Addo Play Limited, a vertical division of The Entertainer UK Limited.

The deal is expected to significantly step up Addo Play’s global trading footprint, making TRU Canada a pivotal part of the UK start-up’s growth trajectory and plans.

An Addo Play range will be exclusively available in TRU Canada stores across the country, as well as online, from January 2019.

The company’s current range includes Nick Jr. Ready Steady Dough, Pitter Patter Pets, B Friends, and Nickelodeon Liquid Lava Putty among others.

TRU Canada is now 100 percent Canadian-owned and operated, acquired by Fairfax Financial Holdings Limited.