News Retail

First-Ever Harry Potter Flagship Store To Open in New York

harry potter flagship

The first official Harry Potter flagship store will open in New York City next to the Flatiron building at 935 Broadway, Warner Bros. announced.

Opening in Summer 2020, the store will house the largest collection of Harry Potter and Fantastic Beasts products in the world under one roof, including personalized robes, Bertie Bott’s Every Flavor Beans, and a new range of house wands with a design exclusive to the New York location. The space will span three floors and over 20,000 sq. ft.

Sarah Roots, SVP Worldwide Tours and Retail, Warner Bros. said, “This will be the largest dedicated Harry Potter store in the world and will become a must-visit fan destination where Harry Potter enthusiasts can engage with interactive experiences and numerous photo opportunities as they step into the magic.”

“We are very excited to be opening in New York. It’s the ideal city in which to launch with so many dedicated Wizarding World fans, a cutting-edge retail environment, and a community that embraces innovative experiences.”