Firefly Brand Management has been appointed as the U.S. licensing agent to represent animated family series Masha and the Bear.
Stuart Noyes, who has served as interim president of SUMR Brands since December 2019, has been named CEO and appointed to the company’s Board of Directors.
L.O.L. Surprise! fan favorite characters Diva and Queen Bee will be featured on PUMA shoes and clothing for kids beginning November 20.
DonateAToy.org and Toys for Tots have joined forces to launch a virtual holiday toy drive to accommodate COVID health and safety guidelines.
TFE asked several game and puzzle manufacturers which of their products have resonated the most with consumers during this time, and why.
Hasbro unveiled the ‘Big Inspiration for Little Piggies’ campaign to encourage families to celebrate the global sporting event, postponed from 2020 to 2021.
Kids’ network WildBrain Spark has acquired exclusive rights to English-language content for Benesse Corporation’s Shimajiro brand.
Nickelodeon has signed an overall deal with 13-year-old social media star and hip-hop artist, Alaya “That Girl Lay Lay” High to develop original multiplatform programming, music initiatives, and build a cross-category consumer products business.