New Product News

Spin Master Kicks Off New Licensing Partnership With Line of Batman Toys

spin master batman

Spin Master launched a new line of DC toys featuring Batman, beginning its licensing partnership with Warner Bros. Consumer Products and DC. As one of the newest toy licensees for the Batman franchise and other DC Super Heroes, Spin Master is releasing product including boy’s action figures, remote control vehicles, water toys, games, and puzzles.The first of the new DC items hit shelves in January at major retailers.

“For generations, children around the world have been entertained and inspired by DC Super Heroes and Super Villains, and now Spin Master has the unique opportunity to bring these characters to life for collectors and kids alike,” said Adam Hyman, senior director of marketing for boys licensed brands. “We’re thrilled to unveil the first collection of our epic DC line, fusing Spin Master’s unique innovation with the world’s greatest super heroes and super villains. Our team worked closely with Warner Bros. Consumer Products to launch what retail buyers are calling the most innovative DC and Batman toy line they’ve ever seen. This is just the beginning.”

“Batman is a hero for all.  Not only does he use his exemplary crime fighting skills to protect Gotham City from the most notorious super villains, he has created an arsenal of innovative and tech-savvy gadgets and vehicles to help save the day,” said Maryellen Zarakas, senior vice president, franchise management and marketing, Warner Bros. Consumer Products. “We’re excited to partner with Spin Master to bring Batman’s adventures to life with their innovative toys.”

The line-up will include a number of action-oriented toys inspired by Batman’s 80-year legacy that celebrate him as the #1 DC Super Hero. Fans can expect to find Batman Four-Inch Figures, Batman Four-Inch Mega Gear, Batman 12-Inch Deluxe Figures, Batman 2-in-1 Batmobile, and Batman Voice-Changing Mask.