ZAG Entertainment Enters the Toy Industry With Playmates Partnership


ZAG, a global independent entertainment studio specializing in storytelling across TV, film and digital platforms, has teamed up with global marketing company Playmates Toys to develop, manufacture, and distribute toy lines for ZAG’s portfolio of brands including Miraculous: Tales of Ladybug & Cat Noir. 

What we love most about Playmates Toys, aside from their fantastic team, is their ability to not only capture the magic of our characters but also bring them to life.  Their ability to tackle any and all production challenges inspires us to further push the envelope and continue to innovate. We couldn’t ask for a better partner,” said Jeremy Zag, Chief Executive Officer, ZAG.

“We’re thrilled to enter into an enduring partnership with such a high caliber entertainment studio,”said Karl Aaronian, Senior Vice President of Marketing, Playmates Toys. “We continuously strive to create unique product lines for kids that are entertaining, innovative, and high-quality, and ZAG is the perfect partner as we look to the future, sharing the same values as us. This is truly a new way of doing things. Working hand in hand with Jeremy and his team from the IP inception right through to having toys on shelves allows for a truly unique creative approach that will lead to incredibly innovative entertainment content and toy product.”

After founding ZAG in France in 2009, Jeremy Zag has since expanded the company and operations to the United States. The company’s first entertainment property is Miraculous: Tales of Ladybug & Cat Noir with new and upcoming titles Power Players and Ghost Force on the way. Miraculous: Tales of Ladybug & Cat Noir, which airs in over 120 countries worldwide, continues to grow, with new seasons in production, movies, and a worldwide theatrical release. New title Power Players, currently airing on Cartoon Network, follows a young boy named Axel as he transforms into a living action figure with a wild new perspective on the world. Ghost Force, an upcoming CGI-animated series, follows a group of junior high school friends who form a secret superhero team dedicated to protecting New York City from spectral villains.