Licensing New Product News

Bonkers Toys Developing New Lines in Partnership with YouTube Stars

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Bonkers Toys has announced licensing partnerships with YouTube channels Trinity & Beyond and Braille Skateboarding. Both brands are represented by Semaphore Licensing Solutions.

Reaching 160 million views per month, Trinity & Beyond is popular with kids ages 3-8 who watch Trinity and her sister Madison showcasing challenges, adventures, and vlogs that share a glimpse into their family. The sister duo often enjoys playing with dolls and pranking their dad. The Trinity & Beyond toy line from Bonkers Toys, premiering Fall 2020 at nationwide retailers, will include buildable figures with custom accessories, fashion dolls with hair play, and jewelry surprise boxes.

Braille Skateboarding’s channel name is more than just hype, it’s their purpose. Braille, a skateboarding term that means “I’m feeling it,” took a serendipitous turn when founder, Aaron Kyro, rented warehouse space from non-profit, Lighthouse for the Blind. Braille began to hire blind employees to assemble their skateboards and was inspired to start their own non-profit, The First Try, to donate boards to underprivileged youth.  Braille is the #1 YouTube skateboarding channel with over 4.5 million subscribers and 1.4 billion lifetime views. Their series, Skate Everything, features themed skateboards made from computer keyboards, surfboards, toys, and more.  The toys by Bonkers Toys will premier in Fall 2020 including blind bags based on the most popular boards from their channel, skate ramps, and mystery surprise sets.

“Trinity & Beyond and Braille Skateboarding have been waiting to connect with their fans through an on-the-shelf moment at retail. Audiences will love the collectible toys inspired by their favorite YouTube stars. We know Bonkers Toys leads the way for toys in the new media space, and we are thrilled to be collaborating with them,” said Mike Bienstock, CEO of Semaphore Licensing Solutions.

Bonkers Toys will be premiering the Trinity & Beyond and Braille Skateboarding product lines by invitation only at Toy Fair New York.

“Bonkers Toys is known for developing YouTube toys that are truly inspired by these creators’ channels. The fans of these stars have come to expect excellence and authenticity from the Bonkers Toys brand, and we will continue to deliver this in partnership with the amazing talent of Trinity & Beyond and Braille Skateboarding,” said Bonkers Toys President & CEO, Brian Bonnett.