King Features Syndicate is expanding its licensing program for Popeye the Sailor Man, with limited-edition clothing, stickers, and stoneware mug from Filson, outfitter and manufacturer of goods for outdoor enthusiasts, launching in February 2020.
The clothing collection features graphic tees and pullover hoodie with graphics of Popeye. In addition to the Popeye inspired clothing, Filson is also debuting a limited-edition Popeye sticker collection. Made locally in Seattle, the sticker pack features four individual Popeye designs made from waterproof vinyl.
“King Features had an incredible year in 2019 celebrating Popeye’s 90th anniversary and we are thrilled to cap it off with this limited-edition collection from Filson,” said King Features Vice President and General Manager, Global Head of Licensing Carla Silva.
The Filson collection closes out King Features’ year-long celebration for Popeye’s 90th birthday, which included a merchandising program featuring fashion collaborations with HUF, Benetton, Scotch & Soda, new products from Zara, and the launch of POPEYE’s Barbershop & Shave Company—a special 90th anniversary collection of men’s grooming products.
The birthday bash launched with the debut of Popeye’s Island Adventures, a new animated short series for children, airing exclusively on the Popeye and Friends Official YouTube channel and the “Popeye’s Cartoon Club” comic strip series on ComicsKingdom.com.
The Filson x Popeye collection is available now and can be found on Filson.com with products ranging from $6-$145.