Viking Toys Launches “Every Jumbo Plants a Tree” Program

viking ecoline jumbo truck

After the launch of their eco-friendly Ecoline collection last year, Viking Toys announced their “Every Jumbo Plants a Tree” program. For each Ecoline Jumbo Truck purchased, whatever the style, Viking Toys will pledge to plant one tree, to support their efforts in preserving the environment for future generations.

“We want the children of tomorrow to be able to play in a clean and beautiful world and consider it an honor to provide safe, educational and entertaining products to children,” said Gösta Kjellme, founder and CEO of Viking Toys. “Since 1974, Viking Toys has been aiming to produce toys that are a sustainable alternative and an antidote to the prevailing throwaway culture. Toys made to withstand play from one child to the next, year after year. With Ecoline, we take sustainability a step further. With the purchase of an Ecoline Jumbo Truck, parents and gift-givers can feel confident that their children are not only getting a safe, eco-friendly toy, but one that gives back to the environment in a bigger way.”

Ecoline combines Viking’s toy design with an oil-free, plant-based material made from sugar canes. Consisting of a selection of reinterpreted Viking Toys car and truck models, Ecoline is expanding this year to include other styles within the Viking Toys collection. The 2020 collection will be on display at this year’s New York Toy Fair in February.