New Product News

WowWee Unveils BriteBrush Interactive Toothbrush

wowwee britebrush

WowWee enters a new category with the BriteBrush, a new smart toothbrush for kids that aims to make tooth-brushing fun.

WowWee teamed up with the product designers behind the musical toothbrush ToothTunes to develop BriteBrush. It uses songs, games, and live coaching to encourage proper brushing in accordance with the Modified Bass Technique method of brushing. The brush also uses proprietary, smart sensor technology and a vibrating handle that encourages total mouth coverage and side-change recognition. It’s also equipped with a Parent Check Light to verify that children are brushing correctly.

BriteBrush is currently available at Target and coming soon to Walmart and Amazon, with two models. The BriteBrush GameBrush for ages 5 and up comes with seven games, including a practice mode, space attack, soccer pinball, dance star, punch master, race car rally, and rockstar jam. BriteBrush Pinkfong Baby Shark for ages 3 and up features bubble popping adventures, treasure hunts, and the popular Baby Shark song. Each model has two soft brush heads and retails between $19.99 and $24.99.