New Product News

Kellytoy Expands Squishmallows With Reversible Flip-A-Mallows

Kellytoy is launching the latest addition to its Squishmallows line – reversible Flip-A-Mallows plushes, available in six styles with 12 characters total.

The two sizes available, five-inch and 12-inch, are for all ages and come in six character combinations, including: Gordon the Shark/Ricky the Clownfish, Reginald the Corgi/Karina the Calico Cat, Dawn the Fawn/Winston the Owl, Devin the Dragon/Esmeralda the Unicorn, Willow the Pegasus/Tim the Alpaca, and Sharie the Sloth/Hans the Hedgehog.

Initially, Flip-A-Mallows will be sold individually at Five Below, Learning Express, and The Paper Store, while other retailers are expected to add them in the coming weeks. Flip-A-Mallows three-packs (12-inch size) will be available exclusively through Squishmallows.com. The “Fantasy” pack includes Sharie the Sloth/Hans the Hedgehog, Willow the Pegasus/Tim the Alpaca, and Devin the Dragon/Esmeralda the Unicorn; the “Original” pack includes Gordon the Shark/Ricky the Clownfish, Reginald the Corgi/Karina the Calico Cat, and Dawn the Fawn/Winston the Owl. Kellytoy will host multiple Flip-A-Mallows giveaways to customers on its social media channels at @Squishmallows.

Kellytoy debuted Squishmallows in 2017, and has since sold more than 50 million, expanding the line to more than 475 characters in more than 40 countries. In addition to everyday, seasonal, and Flip-A-Mallows, other available Squishmallows styles include Mystery Squad (blind bags with scented Squishmallows inside, mystery capsules, and Micromallow mystery capsules); Squishmallows Baby; Stackables; Cuddlers; and Hug Mees. Squishmallows sizes range from 3.5 inches to 24 inches.