SYBO Games has launched an extensive merchandise program with specialty retailer Hot Topic, bringing exclusive SUBSURF apparel to the brand’s fanbase. Through the online-only program, over 250 T-shirt designs inspired by the authentic art and edgy youth culture attributes of the Subway Surfers brand are available now at hottopic.com.
The program offers the widest SUBSURF Tee collection available to-date and includes character, game, and street-style art designs inspired by the global franchise and the most downloaded mobile game of the decade. Boasting over 2.7 billion downloads around the world, Subway Surfers was recognized in late 2019 by App Annie.
“We couldn’t be more excited! Hot Topic is a natural partner for the SUBSURF brand,” said Naz Amarchi-Cuevas, SYBO Games’ Chief Commercial Officer. “This represents the largest selection of apparel available and really lets our fans choose what style resonates with them best.”
The Hot Topic retail launch comes as SYBO Games’ master toy partner Alpha Group showcased the first-ever range of lifestyle toys at Toy Fair New York. The toyline will arrive at retail in Fall 2020.