VTech and LeapFrog Launch “Learn Through This” to Support Teachers and Parents


VTech Electronics North America has announced the launch of its “Learn Through This” campaign, utilizing its VTech and LeapFrog brands to support teachers and parents with the tools they need to keep kids busy, learning, and active while at home. As a company grounded in learning and discovery, VTech and LeapFrog are offering comprehensive resources including free content such as articles, printable activity books, and educational activities curated by its team of learning experts; an extended free trial of its interactive learning program, LeapFrog Academy; and recommendations for products that deliver learning and developmental activities such as reading, writing, and role-play. In addition, VTech Electronics North America is working with to support teachers and educators who are going above and beyond to make distance learning a success for their students and communities.

“We recognize the unique challenges that parents, teachers and children are facing during this unprecedented time,” said Andy Keimach, President, VTech Electronics North America. “We want to do everything we can to support those who are home with their families and believe our VTech and LeapFrog resources can help them succeed with the perfect balance of education and fun to help us all ‘Learn Through This.'” Donation
To support educators faced with the challenge of recreating the classroom from home, VTech Electronics North America has pledged to match all donations, dollar-for-dollar, made between March 31 and April 3, to’s COVID-19 Disaster Relief Fund, up to $50,000. The fund will be disbursed to high-needs teachers and schools impacted by COVID-19. is working directly with educators, schools, and vendor partners to identify their needs and get tools in the hands of students to make sure the learning doesn’t stop.

“We are so grateful for VTech’s generous donation to our Disaster Relief Fund in support of our nation’s teachers and schools impacted by COVID-19,” said Ann Pifer, Executive Director of “It is partners such as VTech, particularly in these challenging times, that enable us to support more teachers and ultimately equip more of our underserved children with the tools they desperately need to continue learning from their homes.”

Learning Path
LeapFrog’s Learning Path is an online portal that features free resources to keep children learning at home. Parents can find advice from LeapFrog’s learning experts on a variety of topics, such as preparing kids with 21st century skills and learning to read. In addition, the Learning Path provides a suggested daily schedule, a curated list of educational websites, and free printable activity books to help parents maximize the time their child is home and keep them engaged.

Product Recommendations
To help parents find the right toys to meet each child’s different needs, VTech and LeapFrog will be sharing video walkthroughs on their YouTube channels of toys in a variety of categories.

LeapFrog Academy
LeapFrog Academy is an interactive learning program for children 3-6 years old that guides them on more than 1,500 Learning Adventures they can play on a variety of devices. Learning Adventures prepare kids for the classroom with a preschool through first grade curriculum that includes activities in  subjects such as math, reading, and science along with problem solving, creativity, and social-emotional skills. To help parents enhance learning at home, starting April 3, LeapFrog will be offering an extended free trial, from one month to two months, as well as reducing the cost of six-month and 12-month plans to $24.99 and $39.99, respectively.

VTech and LeapFrog invite parents and educators to use #LearnThroughThis and visit for more information.