New Product News

Insight Kids Partners with L.O.L. Surprise!™ to Send Series of Interactive Books Down the Retail Runway

L.O.L Surprise! Book of Surprises_FC
Insight Kids, the imprint of Insight Editions known for award-winning, innovative books for fandoms of all ages, has partnered with toy brand L.O.L. Surprise!™ on an Officially Blinged-Out series of interactive books and products launching in North America beginning September 1, 2020.
“L.O.L. Surprise! is the perfect partner for us, because the brand is all about discovery, collectability, and identity, which are also cornerstones of the Insight Kids publishing program. There is an L.O.L. Surprise! doll for every kid,” said Kate Jerome, president of Insight Editions. “We’ve translated that winning combination of fun, fierce fashion and unboxing exciting secret surprises into books that encourage creative and imaginative play and further immerse kids in the world of L.O.L. Surprise!”
L.O.L. Surprise!™ exploded onto the retail scene in 2016 with the signature ball that started it all, a round package that contains a mystery doll in an outrageously on-trend outfit. Fans of all ages, affectionately known as “B.B.s,” quickly clamored to collect the wide-eyed, fiercely fashionable dolls. They sold out in less than two weeks, and those rare dolls and fashions are still highly prized and traded. Boys, pets, playsets and larger O.M.G. big-sister fashion dolls soon followed. Accessories and other surprises are revealed as the many layers of wrapping are unboxed.
Fan-generated unboxing videos, as well as L.O.L. Surprise!™ owned channels, generate millions of views around the world. L.O.L. Surprise!™ is the number-one toy brand in the United States, the U.K., Benelux, Spain, Italy, Australia, Canada and Japan*. KidScreen named L.O.L. Surprise!™ the number-one brand for girls ages six to twelve, and Ad Age recognized it as one of the top 20 hottest brands of 2019.
Like each new innovation and evolution of the L.O.L. Surprise!™ toys, the Officially Blinged-Out books and products series will be eagerly anticipated by B.B.s worldwide.
The series launches with four titles on September 1, 2020:
L.O.L. Surprise!™ Book of Surprises ($14.99) Uncover fascinating details on favorite L.O.L. Surprise!™ characters, and reveal secret messages by looking through the magic mirror decoder included with the book. Features 100+ surprises including hidden pictures, secret stories, and doll-sized mini books.
L.O.L. Surprise!™ Photo Studio ($12.99) Unfold to reveal four Instagram-ready 3D scenes from the world of L.O.L. Surprise!™ Pose L.O.L. Surprise!™ dolls or the three included paper dolls in scenes inspired by the Insta-museum trend! Lift the flaps to reveal hidden surprises.
L.O.L. Surprise!™ Make Your Own Pop-Up Book: Fashionably Fierce ($14.99) Follow the step-by-step instructions to color and create eight pop-up scenes featuring L.O.L. Surprise!™ dolls, pets, accessories, and more.
L.O.L. Surprise!™ Bling-A-Tree Advent Calendar ($27.50) Count down to Christmas with daily surprises! First assemble a Christmas tree, then look behind a numbered flap each day in December to discover a hidden ornament. Includes several blinged-out bonus surprises too! The tricked-out tree is a picture-perfect set for an L.O.L. Surprise!™ doll holiday photo shoot.