Schleich USA (pronounced Sh-like), the world’s leading manufacturer of animal figurines, is giving kids the opportunity to bring their imaginations to life through their own original photography. The Power of Imagination Photo Contest, which kicks off May 13, asks kids to use their time at home to create photographs depicting the sensational storylines and rich, immersive details that come to life for them during open-ended playtime with Schleich figurines and playsets.
Schleich’s yearlong celebration of imagination kicked off at New York Toy Fair, where acclaimed toy photographer, Mitchel Wu, unveiled a series of photographs bringing to life imaginative stories shared by kids. To support kids in developing their contest entries, Wu has created a series of videos taking kids behind the scenes of his own photography process, and providing tips and tricks for taking the best images at home.
“There has been a powerful response to the images we created to remind grownups just how spectacular and vivid a child’s experience can be when engaged in open-ended, imaginative playtime,” said Annie Laurie Zommerand, Chief Commercial Officer for Schleich USA. “Asking kids themselves to now help us continue bringing their imaginations to life with their own photography felt like a perfect way to continue our yearlong celebration while inspiring and engaging kids at home.”
To begin, kids and their parents should visit the Power of Imagination campaign website, where they can view the existing campaign photos created by Mitchel Wu, watch the videos he has created to help inspire kids in developing their own photographs and upload their photo entries. The entry period runs from May 13 through June 5. Ten finalists will be announced on June 6 and receive $100 Schleich prize packages. Voting for the grand prize winner will run on Instagram through June 15, and the winner will receive a $500 Schleich prize package.